Marketing Management, Student Value Edition PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Management, Student Value Edition PDF full book. Access full book title Marketing Management, Student Value Edition by Philip Kotler. Download full books in PDF and EPUB format.
Author: Philip Kotler
Publisher: Prentice Hall
ISBN: 9780134236933
Category : Marketing
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Philip Kotler
Publisher: Prentice Hall
ISBN: 9780134236933
Category : Marketing
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 1000465462
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Author: Greg W. Marshall
Publisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0
Get Book Here
Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author: Malcolm McDonald
Publisher: John Wiley & Sons
ISBN: 1118748891
Category : Business & Economics
Languages : en
Pages : 283
Get Book Here
Book Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Author: Edwin J. Nijssen
Publisher: Springer Science & Business Media
ISBN: 1475732775
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Author: Geoffrey G. Jones
Publisher: Routledge
ISBN: 1317643828
Category : Business & Economics
Languages : en
Pages : 368
Get Book Here
Book Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Author: Gerald L Manning
Publisher: Pearson Higher Ed
ISBN: 1292065249
Category : Business & Economics
Languages : en
Pages : 550
Get Book Here
Book Description
For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Manfred Bruhn
Publisher: Pearson Education
ISBN: 9780273681571
Category : Business & Economics
Languages : en
Pages : 510
Get Book Here
Book Description
Written from a European perspective, this book demonstrates how services firms can create value by marketing. Divided into five parts, it includes case studies and "Services Marketing in Action" boxes. Aimed at final year marketing students, it is also useful for practitioners who work in the area of services management and marketing.
Author: Geraldine McKay
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158992
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Get Book Here
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
