Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN: 9388117166
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN: 935167021X
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN: 9351671011
Category : Design
Languages : en
Pages : 181
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author: Dr. Megha Sharma
Publisher: AG PUBLISHING HOUSE (AGPH Books)
ISBN: 8119025873
Category : Study Aids
Languages : en
Pages : 224
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Book Description
Successful marketing management requires the creation and implementation of strategic marketing programs, procedures, and activities in line with broader corporate goals, all the while drawing on consumer insights, monitoring metrics, and improving internal processes. Management in the field of marketing focuses on the formulation, development, and implementation of tactics devised to further the organization's overarching goals. There are many different types of business goals, such as expanding the company's customer base or expanding into new markets. To maximize earnings and advance organizational goals, firms need competent marketing management that guarantees high levels of consumer involvement, product attractiveness, and focused marketing campaigns. Without good management, you may spend years getting the product ready for launch, yet you would still run into problems. Marketing management guarantees you have a firm grasp on the specifics of your target audience's wants and needs from the get-go, even down to preferred hues and box dimensions. It's possible that without it, people won't even be interested in buying your stuff. If you've spent a great deal of effort perfecting your product or service, the correct procedures will guarantee that it reaches your intended audience via the appropriate channels at the optimal moment. Good marketing management is the key to turning a profit in any business. An effective marketing strategy is crucial for survival in today's cutthroat business climate. This aids in the formation of plans to increase earnings and decrease product costs. Distribution and retailing have been supplanted by marketing management.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : hi
Pages : 288
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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behavior, 4. Market Segmentation and Positioning, 5. Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion.
Author: Dr. N. Mishra
Publisher: SBPD Publishing House
ISBN: 9350475693
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.
