Marketing in France PDF Download
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Author: James Fitzgerald
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: James Fitzgerald
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Myra L. Triplett
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 732
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Book Description
Author: Business International Corporation
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 126
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Book Description
Author: Jacques Lleu
Publisher:
ISBN: 9782902561124
Category : Marketing
Languages : en
Pages : 121
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Book Description
Author: R. E. Batchelor
Publisher: Cambridge University Press
ISBN: 9780521585002
Category : Foreign Language Study
Languages : fr
Pages : 136
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Book Description
Written entirely in French, this book provides a structured two-year course in French and marketing.
Author: Stephen L. Harp
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Author:
Publisher:
ISBN:
Category : France
Languages : en
Pages : 30
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Book Description
Author: Australian Tourist Commission
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 81
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Book Description
Author: Michèle de La Pradelle
Publisher: University of Chicago Press
ISBN: 0226141845
Category : Social Science
Languages : en
Pages : 289
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Book Description
Violence, Inequality, and Human Freedom is a sociological introduction to the study of violence that looks at violence on three different levels-structural, institutional, and interpersonal. The third edition is updated throughout, including a new chapter on educational violence and revised sections on economic and international violence.
