Marketing in Food, Hospitality, Tourism and Events PDF Download

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Marketing in Food, Hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events PDF Author: Richard Tresidder
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999268
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.