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Author: Maia Bloomfield Cucchiara
Publisher: University of Chicago Press
ISBN: 022601682X
Category : Education
Languages : en
Pages : 298
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Book Description
Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Author: Maia Bloomfield Cucchiara
Publisher: University of Chicago Press
ISBN: 022601682X
Category : Education
Languages : en
Pages : 298
Get Book Here
Book Description
Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Author: Ian G. Evans
Publisher: Burns & Oates
ISBN:
Category : Education
Languages : en
Pages : 168
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Book Description
Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
Author: Phil Carpenter
Publisher: Wiley
ISBN: 9780471118176
Category : Study Aids
Languages : en
Pages : 228
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Book Description
Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." -- "Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration
Author: Ralph Cochran
Publisher:
ISBN: 9781700515926
Category :
Languages : en
Pages : 155
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Book Description
The Proven School Growth System Increasing Enrollment at Christian Schools Do you market to prospective parents with the same methods used to sell the newest smartphone or car? What if schools struggle to attract new students and keep the ones they have because they fail to connect with their prospective parents in a meaningful way? This book will show you a proven better way through Story Marketing to grow your school without using expensive methods that don't work. What if we don't really know how to connect with prospective parents and have entirely missed the reality that the decision of where to send your child to school is one of the top five life decisions parents will make? Yet we market our school to prospective families like we are selling the newest smartphone, car or worse based on the recommendation of a board member who is a successful businessman. Read this book to discover how to connect with prospective parents through story marketing which can result in more campus visits, and ultimately enrollment.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799853462
Category : Education
Languages : en
Pages : 1448
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Book Description
The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way in which companies conduct business, impacting everything from managerial styles to resource allocations to necessary new skillsets. As the business world continues to change and evolve, it is imperative that business education strategies are continuously revised and updated in order to adequately prepare students who will be entering the workforce as future entrepreneurs, executives, and marketers, among other careers. The Research Anthology on Business and Technical Education in the Information Era is a vital reference source that examines the latest scholarly material on pedagogical approaches in finance, management, marketing, international business, and other fields. It also explores the implementation of curriculum development and instructional design strategies for technical education. Highlighting a range of topics such as business process management, skill development, and educational models, this multi-volume book is ideally designed for business managers, business and technical educators, entrepreneurs, academicians, upper-level students, and researchers.
Author: David Heflick
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Author: Simon Hepburn
Publisher: Lulu.com
ISBN: 1291998756
Category : Education
Languages : en
Pages : 173
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Book Description
"A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com
Author: Wagma Mommandi
Publisher: Teachers College Press
ISBN: 0807779806
Category : Education
Languages : en
Pages : 233
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Book Description
Access issues are pivotal to almost all charter school tensions and debates. How well are these schools performing? Are they segregating and stratifying? Are they public and democratic? Are they fairly funded? Can apparent successes be scaled up? Answers to all these core questions hinge on how access to charter schools is shaped. This book describes the incentives and pressures on charter schools to restrict access and examines how charters navigate those pressures, explaining access-restricting practices in relation to the ecosystem within which charter schools are created. It also explains how charters have sometimes responded by resisting the pressures and sometimes by surrendering to them. The text presents analyses of 13 different types of practices around access, each of which shapes the school’s enrollment. The authors conclude by offering recommendations for how states and authorizers can address access-related inequities that arise in the charter sector. School’s Choice provides timely information on critical academic and policy issues that will come into play as charter school policy continues to evolve. Book Features: Examines how charter schools control who gains and retains access.Explores policies and practices that undermine equitable admission and encourage opportunity hoarding.Offers a set of policy recommendations at the state and federal level to address access-related issues.
Author: Valerie Harwood
Publisher: Springer Nature
ISBN: 3030253007
Category : Education
Languages : en
Pages : 320
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Book Description
This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
Author: Jane Wood
Publisher:
ISBN: 9780986332548
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
Award-winning author and former teacher Jane R. Wood shares the many strategies she has used since 2004 to successfully market and sell her books to schools. In 2014, a large school district purchased 6,400 copies of one of her juvenile fiction books. Wood tells authors how to tap into this unique market - whether a book is a children's picture book, a middle reader, a YA book, or a nonfiction book appropriate for older students. Authors will learn how to contact schools; develop relationships with educators; create educational resources to accompany their books; and develop dynamic presentations for author visits to schools, both in-person and virtual. Wood shows how both teachers and students can benefit from a meaningful connection with an author.
