Author: Eric T. Bradlow
Publisher: McGraw Hill Professional
ISBN: 0071605150
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business. In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors, it provides all the basic marketing skills you need to attract high-net-worth clients quicker and in greater numbers than ever. Putting the authors’ proven techniques to use, you can immediately build your client base by: Establishing brand and reputational awareness Developing a differentiated value proposition Creating a “word-of-mouth” army Understanding your clients’ psychology Focusing on a niche segment of clients Building a sophisticated marketing campaign Writing an effective marketing plan Determining the ROI of your marketing spend Faculty members of the Wharton School’s marketing department, the authors base much of their advice on a study of more than 800 financial advisors. Throughout the text, proven marketing approaches are combined with real-world insights from these successful advisors. Marketing for Financial Advisors opens the door to an entirely new perspective on your business. You will begin to view yourself as an entrepreneur and understand that an investment in marketing is an investment in the future of your business. Whether you already run a successful financial advisory firm or plan to start one, you must build customer relationships through marketing if you want to survive and profit for years to come. Take your first steps as a small-business entrepreneur using Marketing for Financial Advisors as your guide.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
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Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920709
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide contains contacts for business and industry leaders, industry associations, Internet sites and other resources. It also includes statistical tables, an industry glossary and indexes.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920881
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
Contains trends, statistical tables, and an industry glossary. This almanac presents over 300 profiles of outsourcing and offshoring industry firms. It also includes addresses, phone numbers, and executives.
Author: Olivia S. Mitchell
Publisher: Oxford University Press, USA
ISBN: 0199683778
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
The latest volume in the Pension Research Council series examines the financial advice profession as financial literacy becomes increasingly necessary for those saving for retirement.
Author: Prince Sarpong
Publisher: Centre for Financial Planning Studies
ISBN: 0620865601
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Portfolio Management for Financial Advisors aims to provide both financial planning practitioners and students with the requisite theoretical and practical foundations of portfolio management. Chapter 1 presents an overview of the asset management industry and looks at the different segments and developments in the industry. Chapter 2 discusses the role of financial advisors as money doctors and reviews recent studies on the value of advice and how financial advisors can effectively execute their role as money doctors. Chapter 3 focuses on Modern Portfolio Theory (MPT) and presents a historical discussion as well as the major MPT concepts relevant to financial advisors. Chapter 4 covers behavioural finance and discusses the historical development as well as the different arguments in behavioural finance. The portfolio management process is covered in Chapter 5 and Chapter 6 deals with measuring investment risk and return, the construction of efficient portfolios, issues in portfolio selection and some recent studies in the robo-advisory space.
Author: United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations
Publisher:
ISBN:
Category : Banks and banking, Foreign
Languages : en
Pages : 1172
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Book Description
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593921438
Category : Business & Economics
Languages : en
Pages : 729
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Book Description
Market research guide to American employers. Includes hard-to-find information such as benefit plans, stock plans, salaries, hiring and recruiting plans, training and corporate culture, growth plans. Several indexes and tables, as well as a job market trends analysis and 7 Keys For Research for job openings. This massive reference book features our proprietary profiles of the 500 best, largest, and fastest-growing corporate employers in America--includes addresses, phone numbers, and Internet addresses.
Author: Stavros A. Zenios
Publisher: Elsevier
ISBN: 0080548563
Category : Business & Economics
Languages : en
Pages : 685
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Book Description
The Handbooks in Finance are intended to be a definitive source for comprehensive and accessible information in the field of finance. Each individual volume in the series presents an accurate self-contained survey of a sub-field of finance, suitable for use by finance and economics professors and lecturers, professional researchers, graduate students and as a teaching supplement. It is fitting that the series Handbooks in Finance devotes a handbook to Asset and Liability Management. Volume 2 focuses on applications and case studies in asset and liability management.The growth in knowledge about practical asset and liability modeling has followed the popularity of these models in diverse business settings. This volume portrays ALM in practice, in contrast to Volume 1, which addresses the theories and methodologies behind these models. In original articles practitioners and scholars describe and analyze models used in banking, insurance, money management, individual investor financial planning, pension funds, and social security. They put the traditional purpose of ALM, to control interest rate and liquidity risks, into rich and broad-minded frameworks. Readers interested in other business settings will find their discussions of financial institutions both instructive and revealing.* Focuses on pragmatic applications * Relevant to a variety of risk-management industries* Analyzes models used in most financial sectors
Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 2684
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Book Description
