Marketing for Bankers PDF Download
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Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440
Get Book Here
Book Description
Author: Don Wright
Publisher: John Wiley & Sons
ISBN: 9780471522645
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Author: Leonard L. Berry
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Author: Mary A. Pezzullo
Publisher:
ISBN:
Category :
Languages : en
Pages : 522
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Book Description
Author: American Bankers Association. Marketing/Savings Division
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 136
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Book Description
Author: Derek F. Channon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author: Mike Wright
Publisher: Routledge
ISBN: 113638023X
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Author: W. Ogden Ross
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 176
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Book Description
Author: R. Eric Reidenbach
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Sangeeta Arora
Publisher: Deep and Deep Publications
ISBN: 9788176296533
Category : Bank marketing
Languages : en
Pages : 240
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Book Description
Study of banking industry in India.
