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Author: Bora Kurum
Publisher: Bora Kurum
ISBN:
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
In today's fast-paced, digital-driven world, marketing communication has become an increasingly important aspect of business success. The ability to effectively communicate with customers and create compelling messages that resonate with them has never been more critical. As the landscape of marketing continues to evolve, it is essential for students and professionals alike to develop a strong foundation in marketing communication principles and practices. "Marketing Communication Essentials: From Zero to Hero" was written with this goal in mind. Designed as a comprehensive guide for those new to the field or looking to expand their knowledge, this book aims to equip readers with the tools, techniques, and insights necessary to create successful marketing communication campaigns. Throughout the book, readers will find a blend of theory and practical application, with a focus on real-world examples and case studies. By offering a step-by-step approach to understanding and implementing marketing communication strategies, this book aims to empower readers to make informed decisions and create impactful campaigns. From defining the ideal customer and market segmentation to crafting persuasive messages and measuring success, "How to Start Marketing Communication from Zero" covers every aspect of the marketing communication process. It also addresses the future of marketing communication and offers valuable resources for those looking to further their education and career in the field. It is my hope that this book will serve as a valuable resource for students, professionals, and anyone interested in learning more about marketing communication. By applying the principles and techniques shared in these pages, readers will be well-equipped to navigate the ever-changing landscape of marketing and create meaningful connections with their target audience. Thank you for embarking on this journey with me. I wish you success in your marketing communication endeavors and look forward to seeing the impact you will make in the world.
Author: Bora Kurum
Publisher: Bora Kurum
ISBN:
Category : Business & Economics
Languages : en
Pages : 104
Get Book
Book Description
In today's fast-paced, digital-driven world, marketing communication has become an increasingly important aspect of business success. The ability to effectively communicate with customers and create compelling messages that resonate with them has never been more critical. As the landscape of marketing continues to evolve, it is essential for students and professionals alike to develop a strong foundation in marketing communication principles and practices. "Marketing Communication Essentials: From Zero to Hero" was written with this goal in mind. Designed as a comprehensive guide for those new to the field or looking to expand their knowledge, this book aims to equip readers with the tools, techniques, and insights necessary to create successful marketing communication campaigns. Throughout the book, readers will find a blend of theory and practical application, with a focus on real-world examples and case studies. By offering a step-by-step approach to understanding and implementing marketing communication strategies, this book aims to empower readers to make informed decisions and create impactful campaigns. From defining the ideal customer and market segmentation to crafting persuasive messages and measuring success, "How to Start Marketing Communication from Zero" covers every aspect of the marketing communication process. It also addresses the future of marketing communication and offers valuable resources for those looking to further their education and career in the field. It is my hope that this book will serve as a valuable resource for students, professionals, and anyone interested in learning more about marketing communication. By applying the principles and techniques shared in these pages, readers will be well-equipped to navigate the ever-changing landscape of marketing and create meaningful connections with their target audience. Thank you for embarking on this journey with me. I wish you success in your marketing communication endeavors and look forward to seeing the impact you will make in the world.
Author: Jim Blythe
Publisher: Pearson Education
ISBN: 9780273702054
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Author: Tony Yeshin
Publisher: Routledge
ISBN: 1136395075
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
Author: Lynne Eagle
Publisher: Routledge
ISBN: 131769774X
Category : Business & Economics
Languages : en
Pages : 588
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Book Description
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Author: Umut Ayman
Publisher: BoD – Books on Demand
ISBN: 1838802274
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
Author: Eric Stewart Harvey
Publisher: Cognella Academic Publishing
ISBN: 9781634879262
Category : Communication in marketing
Languages : en
Pages : 106
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Book Description
A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. They learn how to conduct primary and secondary research and conduct a SWOT analysis. The book also discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters of the text cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.
Author: Philip J. Kitchen
Publisher: Psychology Press
ISBN: 0415314216
Category : Communication in marketing
Languages : en
Pages : 208
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Book Description
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author: Michael L. Rothschild
Publisher: D.C. Heath
ISBN:
Category : Business & Economics
Languages : en
Pages : 810
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Book Description
Author: Chris Fill
Publisher: Pearson Higher Ed
ISBN: 0273738453
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Veny Ari Sejati
Publisher: GRIN Verlag
ISBN: 3668720045
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.
