Author: Robert S. Lazich
Publisher: Gale
ISBN: 9780787686093
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
Author: Monique D. Magee
Publisher: Gale Cengage
ISBN: 9781414496207
Category : Commerce
Languages : en
Pages : 0
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Book Description
Covers 50 key industries (and the companies and products therein) throughout the world (including but not limited to the US, Canada, Mexico, Europe and Asia).
Author: Robert Lazich
Publisher: Gale Cengage
ISBN: 9780787672195
Category : Business & Economics
Languages : en
Pages : 694
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Book Description
Presenting comparative business statistics in a clear, straightforward manner, this resource provides an overview of U.S. companies, products and services. A convenient arrangement by four-digit SIC code helps business decisionmakers and researchers easily access needed data for more than 2,000 entries. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and more. The new 2005 edition combines "Market Share Reporter with "World Market Share Reporter (see p. 163), providing global coverage in a new, two-volume format.
Author: Robert S. Lazich
Publisher:
ISBN: 9781414441511
Category : Commercial products
Languages : en
Pages : 1003
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Book Description
Author: Kay Ann Cassell
Publisher: American Library Association
ISBN: 1555708595
Category : Language Arts & Disciplines
Languages : en
Pages : 532
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Book Description
Search skills of today bear little resemblance to searches through print publications. Reference service has become much more complex than in the past, and is in a constant state of flux. Learning the skill sets of a worthy reference librarian can be challenging, unending, rewarding, and-- yes, fun.
Author:
Publisher:
ISBN: 9781410318800
Category : Commercial products
Languages : en
Pages : 1073
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Book Description
Author: Joyce V. Garczynski
Publisher: Chandos Publishing
ISBN: 008102004X
Category : Social Science
Languages : en
Pages : 176
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Book Description
Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). Discusses why social media should be used to fundraise Outlines how to successfully employ social media to fundraise Presents examples from successful library funding campaigns via social media that other libraries can follow
Author: Douglas C. West
Publisher: Oxford University Press, USA
ISBN: 019968409X
Category : Lærebøger
Languages : en
Pages : 595
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Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: G. Viglia
Publisher: Springer
ISBN: 1137413263
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Author: Philip H. Howard
Publisher: Bloomsbury Publishing
ISBN: 1472581148
Category : Social Science
Languages : en
Pages : 217
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Book Description
Nearly every day brings news of another merger or acquisition involving the companies that control our food supply. Just how concentrated has this system become? At almost every key stage of the food system, four firms alone control 40% or more of the market, a level above which these companies have the power to drive up prices for consumers and reduce their rate of innovation. Researchers have identified additional problems resulting from these trends, including negative impacts on the environment, human health, and communities. This book reveals the dominant corporations, from the supermarket to the seed industry, and the extent of their control over markets. It also analyzes the strategies these firms are using to reshape society in order to further increase their power, particularly in terms of their bearing upon the more vulnerable sections of society, such as recent immigrants, ethnic minorities and those of lower socioeconomic status. Yet this study also shows that these trends are not inevitable. Opposed by numerous efforts, from microbreweries to seed saving networks, it explores how such opposition has encouraged the most powerful firms to make small but positive changes.
