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Author: Chris Floyd
Publisher: Gower Publishing, Ltd.
ISBN: 9780566079917
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Focusing on the questions that face top management, such as deciding which technologies to invest in and how to manage and exploit them, and shaping management roles to fit technological strategy. This text explores these and other key issues in an accessible, non-technical way.
Author: Chris Floyd
Publisher: Gower Publishing, Ltd.
ISBN: 9780566079917
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Focusing on the questions that face top management, such as deciding which technologies to invest in and how to manage and exploit them, and shaping management roles to fit technological strategy. This text explores these and other key issues in an accessible, non-technical way.
Author: Robert Verburg
Publisher: Routledge
ISBN: 1134231946
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include: the internal organization of high technology firms the management of technology in society managing innovation dilemmas and strategies. The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century. This text is essential reading for students of business and engineering concerned with technology and innovation management.
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author: Paul Trott
Publisher: Routledge
ISBN: 1317498194
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.
Author: Albert Harold Rubenstein
Publisher: Wiley-Interscience
ISBN:
Category : Decentralization in management
Languages : en
Pages : 520
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Book Description
How to further your company's technology programme is the problem addressed in this book. The author provides sound advice on decision-making and policy-formulation to help your company bring the fruit of its research and development programs to production. Technology has traditionally advanced faster than our ability to manage it. This book, based on studies of over 200 decentralized firms over a period of 30 years, addresses crucial aspects of the R & D and innovation process, and suggests how to make them pay off. It includes a watch list for monitoring technology in the firm to see where problems are occurring and where improvements may be made.
Author: Mr Ian Linton
Publisher: Gower Publishing, Ltd.
ISBN: 1409483304
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
Author: Hans J. Thamhain
Publisher: John Wiley & Sons
ISBN: 1119139724
Category : Technology & Engineering
Languages : en
Pages : 348
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Book Description
- vorgestellt werden die modernsten Managementkonzepte, Hilfsmittel und Methoden, die auch in technologieintensiven Unternehmensbereichen einwandfrei funktionieren - Schwerpunkte liegen auf Prozeßintegration, Managementwerkzeugen und Personalentwicklung
Author: Lowell W. Steele
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Includes index.
Author: Dorothy Leonard-Barton
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 48
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Book Description
Author: Peter Schimitzek
Publisher: CRC Press
ISBN: 0203486390
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
In modern business, the availability of up-to-date and secure information is critical to a company's competitive edge and marketing drive. Unfortunately, traditional business studies and classical economics are unable to provide the necessary analysis of such contemporary issues as information technology and knowledge management. The Efficie
