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Author: Stefan H. Thomke
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.
Author: Stefan H. Thomke
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
Get Book Here
Book Description
"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.
Author: Swink
Publisher: McGraw Hill
ISBN: 1526815060
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
ebook: Managing Operations Across the Supply Chain
Author: Kidd, Terry T.
Publisher: IGI Global
ISBN: 1605664014
Category : Computers
Languages : en
Pages : 609
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Book Description
"This book provides a compendium of terms, definitions and explanations of concepts, processes and acronyms that reflect the growing trends, issues, and applications of technology project management"--Provided by publisher.
Author: Erik Larson
Publisher: McGraw Hill
ISBN: 0077170067
Category : Business & Economics
Languages : en
Pages : 708
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Book Description
Project Management: The Managerial Process 6e
Author: STEVENSON, WILL
Publisher: McGraw Hill
ISBN: 0077166167
Category : Business & Economics
Languages : en
Pages :
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Book Description
EBOOK: Operations Management: Theory and Practice: Global Edition
Author: Steven C. Wheelwright
Publisher: Simon and Schuster
ISBN: 1451602316
Category : Business & Economics
Languages : en
Pages : 919
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Book Description
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Author: James A. Fitzsimmons
Publisher: SAGE
ISBN: 9780761917427
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author: Lisa Welchman
Publisher: Rosenfeld Media
ISBN: 1933820829
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.
Author: Chaturvedi Et Al.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120337275
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Innovation is the key to success in any business, and is the only way to surpass competition. An innovative concept can lead to the development of a new product. This comprehensive book explains how an innovative idea or a concept, if executed properly, can create the best product in the market. The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.
