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Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 9781111836856
Category : Digital media
Languages : en
Pages : 336
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Book Description
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 9781111836856
Category : Digital media
Languages : en
Pages : 336
Get Book
Book Description
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 9781305077560
Category : Art
Languages : en
Pages : 0
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Book Description
Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Alan Albarran
Publisher:
ISBN: 9781473744417
Category :
Languages : en
Pages :
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Book Description
Author: Joan Van Tassel
Publisher: Taylor & Francis
ISBN: 1136031618
Category : Language Arts & Disciplines
Languages : en
Pages : 434
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Book Description
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1483322548
Category : Language Arts & Disciplines
Languages : en
Pages : 358
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Book Description
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Author: Alan B. Albarran
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 360
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Book Description
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.
Author: Arne L. Bygdås
Publisher: Routledge
ISBN: 0429954131
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.
Author: Joan M. Van Tassel
Publisher: Taylor & Francis
ISBN: 0240810201
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Author: Marie-Laure Ryan
Publisher: JHU Press
ISBN: 1421412233
Category : Computers
Languages : en
Pages : 553
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Book Description
The first systematic, comprehensive reference covering the ideas, genres, and concepts behind digital media. The study of what is collectively labeled “New Media”—the cultural and artistic practices made possible by digital technology—has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn for reliable information on the key terms and concepts of the field. The contributors present entries on nearly 150 ideas, genres, and theoretical concepts that have allowed digital media to produce some of the most innovative intellectual, artistic, and social practices of our time. The result is an easy-to-consult reference for digital media scholars or anyone wishing to become familiar with this fast-developing field.
Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136032177
Category : Language Arts & Disciplines
Languages : en
Pages : 266
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Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
