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Author: Trine Kolderup Flaten
Publisher: Walter de Gruyter
ISBN: 3598440227
Category : Social Science
Languages : en
Pages : 464
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Book Description
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Author: Trine Kolderup Flaten
Publisher: Walter de Gruyter
ISBN: 3598440227
Category : Social Science
Languages : en
Pages : 464
Get Book Here
Book Description
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 9783598117534
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 3598440197
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author: Peggy Johnson
Publisher: American Library Association
ISBN: 0838909728
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Author: James L. Mullins
Publisher: Walter de Gruyter
ISBN: 359844026X
Category : Language Arts & Disciplines
Languages : en
Pages : 385
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Book Description
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Author: Christie Koontz
Publisher: Walter de Gruyter
ISBN: 311023226X
Category : Language Arts & Disciplines
Languages : en
Pages : 162
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Book Description
The public library is the prime community access point designed to respond to a multitude of ever-changing information needs. These guidelines are framed to provide assistance to library and information professionals in most situations. They assist to better develop effective services, relevant collections, and accessible formats within the context and requirements of the local community. In this exciting and complex information world it is important for professionals in search of knowledge, information and creative experience to succeed. This is the 2nd edition of The Public Library Service IFLA/UNESCO Guidelines for Development.
Author: David Stern
Publisher: Routledge
ISBN: 1317965299
Category : Language Arts & Disciplines
Languages : en
Pages : 170
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Book Description
This book explores the expectations and resources available to develop a set of important core skills needed for this profession. Leading authorities in the field of librarianship offer their extensive experience and insight to help beginners to understand precisely what actual measurable skills are required to become a successful career science librarian. Librarians currently working in the area will gain the data they need to be able to effectively collaborate with more experienced people. Topics include reviews of key concepts, basic skills, terminology, ACRL instruction competencies, teams, and assessment of services. It also provides the latest knowledge on trends, standards, terminology, professional associations, and a brief literature review, and recommended readings for familiarizing librarians with their job responsibilities. Besides job competencies, the book reviews collection development, reference issues, in-depth research assistance, cataloging and metadata, faculty liaison and outreach, career development concerns, continuing education tracks, and issues in collaboration assistance. This source also provides extensive references and tables and figures to clearly present information. This book is a valuable resource for beginners who wonder what they need to know as they start their careers or are considering this as an area of concentration, and as a refresher and professional development track for current librarians working with more experienced people in the area. This book was published as a special issue of Science & Technology Libraries.
Author: Elizabeth Connor
Publisher: Elsevier
ISBN: 1780631081
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
This book features case studies and active learning exercises related to using evidence-based approaches in several types of academic libraries. Evidence-Based Librarianship is a vital reference to practicing librarians, library science students, and library science educators as it focuses on applying practice-based evidence gleaned from users, direct observation, and research. - Peer-reviewed case studies from leading academic librarians - Active learning exercises for on-the-job training and library science education related to evidence-based practice - Detailed bibliography
Author: Patricia H. Fisher
Publisher: American Library Association
ISBN: 9780838909096
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
