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Author: Edward A. Kolodziej
Publisher: Princeton University Press
ISBN: 1400858771
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Edward A. Kolodziej
Publisher: Princeton University Press
ISBN: 1400858771
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Lester Wunderman
Publisher:
ISBN: 9781558508347
Category : Advertisers
Languages : en
Pages : 0
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Book Description
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Author: Carolyn Warner
Publisher: Cornell University Press
ISBN: 0801458161
Category : Social Science
Languages : en
Pages : 273
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Book Description
As the European Union moved in the 1990s to a unified market and stronger common institutions, most observers assumed that the changes would reduce corruption. Aspects of the stronger EU promised to preclude—or at least reduce—malfeasance: regulatory harmonization, freer trade, and privatization of publicly owned enterprises. Market efficiencies would render corrupt practices more visible and less common. In The Best System Money Can Buy, Carolyn M. Warner systematically and often entertainingly gives the lie to these assumptions and provides a framework for understanding the persistence of corruption in the Western states of the EU. In compelling case studies, she shows that under certain conditions, politicians and firms across Europe, chose to counter the increased competition they faced due to liberal markets and political reforms by resorting to corruption. More elections have made ever-larger funding demands on political parties; privatization has proved to be a theme park for economic crime and party profit; firms and politicians collude in many areas where EU harmonization has resulted in a net reduction in law-enforcement powers; and state-led "export promotion" efforts, especially in the armaments, infrastructure, and energy sectors, have virtually institutionalized bribery. The assumptions that corruption and modernity are incompatible—or that Western Europe is somehow immune to corruption—simply do not hold, as Warner conveys through colorful analyses of scandals in which large corporations, politicians, and bureaucrats engage in criminal activity in order to facilitate mergers and block competition, and in which officials accept private payments for public services rendered. At the same time, the book shows the extent to which corruption is driven by the very economic and political reforms thought to decrease it.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 510
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Book Description
Author: James J. Farley
Publisher: Penn State Press
ISBN: 9780271010007
Category : History
Languages : en
Pages : 164
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Book Description
Making Arms in the Machine Age traces the growth and development of the United States Arsenal at Frankford, Pennsylvania, from its origin in 1816 to 1870. During this period, the arsenal evolved from a small post where skilled workers hand-produced small arms ammunition to a full-scale industrial complex employing a large civilian workforce. James Farley uses the history of the arsenal to examine larger issues including the changing technology of early nineteenth-century warfare, the impact of new technology on the United States Army, and the reactions of workers and their families and communities to the coming of industrialization. Shortly after the War of 1812, the U. S. Army founded several new arsenals, including Frankford, to build up supplies of arms and ammunition then in short supply. At that time, the Army was held in low regard because of its perceived poor performance in the war, so the arrival of arsenals was not welcomed. By 1870, however, the arsenal at Frankford had integrated itself into the community and become a valued and respected member of it. Farley argues that the Ordnance Department of the U. S. Army created an industrial system of manufacture at Frankford well in advance of private industry. He also contends that the evolution of the Army into an employer of a large-scale civilian workforce helped to end the isolation and anti-militarism that plagued it after the War of 1812. Farley's study joins recent work in the history of technology, such as Judith McGaw's That Wonderful Machine, that seeks to understand technological change in its social and cultural context.
Author: Sarah White
Publisher: Penguin
ISBN: 9781592571352
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author: Keith Hartley
Publisher: Edward Elgar Publishing
ISBN:
Category : History
Languages : en
Pages : 584
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Book Description
This major reference work is a comprehensive critical guide to the large and growing literature on the economics of defence, disarmament and peace. It covers the cost of defence spending and its effects on growth, investment, unemployment, technical change and other aspects of a nation's economic performance. It includes material on the determinants of defence spending namely defence budgets, programme budgeting and procurement policy. It also deals with the economic impact of arms limitation, disarmament and the conversion from military production to products with peaceful uses.
Author: United States. Bureau of Mines
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 998
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Book Description
Author: CTA
Publisher: CTA
ISBN:
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Transforming Agriculture with Artificial Intelligence. At a time where the world needs to produce more with fewer resources, artificial intelligence (AI) could help to transform agriculture worldwide. SPORE is the quarterly magazine of the Technical Centre for Agricultural and Rural Cooperation (CTA), offering a global perspective on agribusiness and sustainable agriculture. CTA operates under the Cotonou Agreement between the countries of the Africa, Caribbean and Pacific (ACP) group and the European Union and is financed by the EU.
