Los principales destinos turísticos en España y en el mundo PDF Download
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Author: Montserrat Crespi Vallbona
Publisher:
ISBN: 9788490775516
Category :
Languages : es
Pages :
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Book Description
Author: Montserrat Crespi Vallbona
Publisher:
ISBN: 9788490775516
Category :
Languages : es
Pages :
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Book Description
Author:
Publisher: Soffer Publishing
ISBN: 8613361161
Category :
Languages : en
Pages : 102
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Book Description
Author: Montserrat Crespi Asensio
Publisher:
ISBN: 9788490770306
Category : Social Science
Languages : es
Pages : 340
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Book Description
Author:
Publisher:
ISBN:
Category : Foreign study
Languages : en
Pages : 356
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Book Description
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 786
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Book Description
Author: Jordi Vilagut
Publisher: Editorial Almuzara
ISBN: 8483566486
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.
Author:
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 624
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Book Description
Author:
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 636
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Book Description
Author:
Publisher:
ISBN:
Category : Hotel management
Languages : en
Pages : 256
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Book Description
Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
