Juegos Olímpicos, televisión y redes sociales PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Juegos Olímpicos, televisión y redes sociales PDF full book. Access full book title Juegos Olímpicos, televisión y redes sociales by Fernández Peña, Emilio. Download full books in PDF and EPUB format.
Author: Fernández Peña, Emilio
Publisher: Editorial UOC
ISBN: 8491164243
Category : Sports & Recreation
Languages : en
Pages : 149
Get Book Here
Book Description
Author: Fernández Peña, Emilio
Publisher: Editorial UOC
ISBN: 8491164243
Category : Sports & Recreation
Languages : en
Pages : 149
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : es
Pages : 140
Get Book Here
Book Description
Author: Miquel de Moragas Spa
Publisher: James F. Larson
ISBN: 9780861965380
Category : Olympics
Languages : en
Pages : 300
Get Book Here
Book Description
This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
Author: Manuel Romero
Publisher:
ISBN:
Category :
Languages : es
Pages :
Get Book Here
Book Description
Author: Felipe Arocena
Publisher: McFarland
ISBN: 9780786480173
Category : Social Science
Languages : en
Pages : 180
Get Book Here
Book Description
Drawing on the personal experiences and observations of Cubans living both in Cuba and in Miami, this informative study provides a close-up look at Cuban society and culture, examining what life is like for the Cuban people after nearly fifty years of Castro's rule, how Cubans living in the United States manage, and the relationship between the two groups of Cubans.
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
Get Book Here
Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: Jordi Vilagut
Publisher: Editorial Almuzara
ISBN: 8483566486
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.
Author: Anelise Gregis Estivalet
Publisher: Frontiers Media SA
ISBN: 2832503128
Category : Science
Languages : en
Pages : 120
Get Book Here
Book Description
Author: Nick Couldry
Publisher: Routledge
ISBN: 1135278555
Category : Performing Arts
Languages : en
Pages : 315
Get Book Here
Book Description
The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. Media Events gives readers an understanding of the major debates in this high-profile area of media and cultural research.
Author: Alex Candal
Publisher: Alegria Corp
ISBN: 0692128484
Category :
Languages : en
Pages : 64
Get Book Here
Book Description
