The Psychology of Selling: Logic and creativity in selling PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Psychology of Selling: Logic and creativity in selling PDF full book. Access full book title The Psychology of Selling: Logic and creativity in selling by Harold C. Cash. Download full books in PDF and EPUB format.
Author: Harold C. Cash
Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 80
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Book Description
Author: Harold C. Cash
Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 80
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Book Description
Author: Gary M. Grikscheit
Publisher: John Wiley & Sons
ISBN: 9780471600855
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals. New features include application of computer, video-recording and playback technology to develop and measure key behaviors in the sales process.
Author: Dean Keith Simonton
Publisher: Cambridge University Press
ISBN: 9780521543699
Category : Psychology
Languages : en
Pages : 236
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Book Description
Psychologists, sociologists, philosophers, historians - and even scientists themselves - have often tried to decipher the basis for creativity in science. Some have attributed creativity to a special logic, the so-called scientific method, whereas others have pointed to the inspirations of genius or to the inevitable workings of the zeitgeist. Finally, some have viewed scientific breakthroughs as the product of chance, as witnessed in the numerous episodes of serendipity. Too often these four alternative interpretations are seen as mutually exclusive. Yet the central thesis of this book is that the chance, logic, genius, and zeitgeist perspectives can be integrated into a single coherent theory of creativity in science. But for this integration to succeed, change must be elevated to the status of primary cause. Logic, genius and the zeitgeist still have significant roles to play but mainly operate insofar as they enhance, or constrain the operation of a chance combinatorial process.
Author: John Cleese
Publisher:
ISBN: 9781529157529
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
____________________________ We can all be more creative. John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing. ____________________________ 'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine 'His candor is endearing ... An upbeat guide to the creative process' Kirkus 'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review 'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton 'Wise words on the serious business of being silly' Sunday Business Post
Author: Robert I. Sutton
Publisher: Simon and Schuster
ISBN: 0743212126
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Sutton is a sought-after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.
Author: Bob Hoffman
Publisher:
ISBN: 9780979688515
Category :
Languages : en
Pages : 65
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Book Description
The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Author: Eitan Y. Wilf
Publisher: University of Chicago Press
ISBN: 022660702X
Category : Social Science
Languages : en
Pages : 229
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Book Description
Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.
Author: Bob Hoffman
Publisher: Type a Group
ISBN: 9780999230732
Category :
Languages : en
Pages : 188
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Book Description
Advertising's decade of delusion
Author: Brian Tracy
Publisher: AMACOM
ISBN: 0814433170
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement. Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary career from an ordinary one is creative thinking skills. As one of the world's premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. This concise, easy-to-read book guides you to immediately begin generating a stream of productive ideas. In Creativity & Problem Solving, Tracy reveals 21 proven techniques that will help you: Stimulate the three primary triggers to creativity Inspire a creative mindset in staff through recognition, rewards, and environment Use methods to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles Ask focused questions to generate elegant solutions Understand the difference between mechanical and adaptive thinking Rigorously evaluate new ideas without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving will help you tap into the root source of their own intuitive genius--and gain the winning edge they’ve been missing all this time.
Author: Chris Griffiths
Publisher: Kogan Page Publishers
ISBN: 0749484675
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
