The Little Blue Book of Advertising PDF Download
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Author: Steve Lance
Publisher: Penguin
ISBN: 1101216271
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Author: Steve Lance
Publisher: Penguin
ISBN: 1101216271
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Author: George Lakoff
Publisher: Simon and Schuster
ISBN: 147670001X
Category : Language Arts & Disciplines
Languages : en
Pages : 156
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Book Description
Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Author: Steve Lance
Publisher: Penguin
ISBN: 9781591841241
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Author: Branch Rickey
Publisher: SportClassic Books
ISBN: 9781894963282
Category : Baseball
Languages : en
Pages : 0
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Book Description
Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.
Author: The Mill
Publisher:
ISBN: 9780578535951
Category :
Languages : en
Pages :
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Book Description
A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.
Author: Leo Lionni
Publisher: Dragonfly Books
ISBN: 0399555536
Category : Juvenile Fiction
Languages : en
Pages : 49
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Book Description
Beloved picture book creator and four-time Caldecott Honor-winner Leo Lionni's very first story for children, and a New York Times Best Illustrated Book of the Year. Little Blue and Little Yellow are best friends, but one day they can’t find each other. When they finally do, they give each other such a big hug that they turn green! How they find their true colors again concludes a wonderfully satisfying story told with colorful pieces of torn paper and very few words. Leo Lionni launched his children’s book career in 1959 with Little Blue and Little Yellow, and this 50th-anniversary edition, complete with Lionni’s own explanation of how the book came to be, is sure to resonate with children today.
![The Blue Book of The John Birch Society [Fifth Edition] PDF](https://books.google.com/books/content/images/frontcover/MoXjDAAAQBAJ?fife=w80-h100)
Author: Robert Welch
Publisher: Pickle Partners Publishing
ISBN: 1787200493
Category : History
Languages : en
Pages : 294
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Book Description
Robert Welch was the founder of the John Birch Society, a conservative advocacy group supporting anti-communism and limited government. This book is a transcript of Robert Welch’s two-day presentation of the background, methods and purposes of the John Birch Society, as given at the founding meeting in Indianapolis on December 8-9, 1958. The book became a cornerstone of the Society’s beliefs, with each new member receiving a copy. This Fifth Edition include two previous Forewords and a Postscript from earlier editions (1959 and 1961), as well as a new Postscript dated March 15, 1961.
Author: Hazel Jane Plante
Publisher:
ISBN: 9780994047199
Category : Fiction
Languages : en
Pages : 0
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Book Description
Fiction. LGBTQIA Studies. The playful and poignant novel LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) sifts through a queer trans woman's unrequited love for her straight trans friend who died. A queer love letter steeped in desire, grief, and delight, the story is interspersed with encyclopedia entries about a fictional TV show set on an isolated island. The experimental form functions at once as a manual for how pop culture can help soothe and mend us and as an exploration of oft-overlooked sources of pleasure, including karaoke, birding, and butt toys. Ultimately, LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) reveals with glorious detail and emotional nuance the woman the narrator loved, why she loved her, and the depths of what she has lost.
Author: Barry Jacobs
Publisher:
ISBN: 9781894963268
Category : Basketball coaches
Languages : en
Pages : 0
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Book Description
Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.
Author: Paul Kurnit
Publisher: Penguin
ISBN: 1101159723
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
