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Author: Stephanie A. Baker
Publisher: John Wiley & Sons
ISBN: 1509530207
Category : Social Science
Languages : en
Pages : 157
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Book Description
The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
Author: Stephanie A. Baker
Publisher: John Wiley & Sons
ISBN: 1509530207
Category : Social Science
Languages : en
Pages : 157
Get Book Here
Book Description
The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
Author: Deborah Chambers
Publisher: Routledge
ISBN: 1351793640
Category : Social Science
Languages : en
Pages : 297
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Book Description
Spanning the nineteenth to twenty-first centuries, this book investigates how home is imagined, staged and experienced in western culture. Questions about meanings of ‘home’ and domestic culture are triggered by dramatic changes in values and ideals about the dwellings we live in and the dwellings we desire or dread. Deborah Chambers explores how home is idealised as a middle-class haven, managed as an investment, and signified as a status symbol and expression of personal identity. She addresses a range of public, state, commercial, popular and expert discourses about ‘home’: the heritage industry, design, exhibitions, television, social media, home mobilities and migration, smart technologies and ecological sustainability. Drawing on cross-disciplinary research including cultural history and cultural geography, the book offers a distinctive media and cultural studies approach supported by original, historically informed case studies on interior and domestic design; exhibitions of model homes; TV home interiors; ‘media home’ imaginaries; multiscreen homes; corporate visions of ‘homes of tomorrow’ and digital smart homes. A comprehensive and engaging study, this book is ideal for students and researchers of cultural studies, cultural history, media and communication studies, as well as sociology, gender studies, cultural geography and design studies.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529788439
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Author: Ján Višňovský
Publisher: BoD – Books on Demand
ISBN: 1839624213
Category : Social Science
Languages : en
Pages : 262
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Book Description
We live in the era of the digital revolution characterized by easy access to obtaining, processing and disseminating information on a global scale. The emergence of these global digital spaces has transformed the world of communication. This shift in our understanding of what we should be informed about, when and how, manifests itself not only within mature liberal democracies, which grant their citizens and the media constitutionally guaranteed freedom of speech and rights associated with obtaining information, but also within developing countries with different types of political establishments. Moreover, many media producers, especially journalists and persons claiming to be journalists, abuse their crucial mission and, instead, foster a set of serious communication phenomena that threaten basic human rights and freedoms, weaken them or decelerate their development. The publication is focused on the ways fake news, disinformation, misinformation and hateful statements are spread across society, predominantly within the online environment. Its main ambition is to offer an interdisciplinary body of scholarly knowledge on fake news, disinformation and propaganda in relation to today’s journalism, social development, political situation and cultural affairs happening all around the world.
Author: Stephanie Alice Baker
Publisher: Emerald Group Publishing
ISBN: 1802624678
Category : Social Science
Languages : en
Pages : 143
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Book Description
Stephanie Alice Baker traces the emergence of wellness culture as a trillion-dollar industry, situating the wellness industry in a historical and cultural context, examining how the internet has altered our relationship to wellness and the popular assumption that the internet has democratised knowledge and culture.
Author: Brad McKay
Publisher: Hachette Australia
ISBN: 0733646875
Category : Health & Fitness
Languages : en
Pages : 257
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Book Description
We all want to live healthier, happier and longer lives, but too many of us are charmed by charlatans, misled by marketing or scammed by sciencey-sounding salespeople. Dr Brad McKay, Australian GP and science communicator, has seen the rise of misinformation permeate our lives and watched as many of us have turned away from health experts. Too often, we place our trust in online influencers, celebrities and Dr Google when it comes to making important health decisions. Fake Medicine explores the potential dangers of wellness warriors, anti-vaxxers, fad diets, dodgy supplements, alternative practitioners and conspiracy theories. This book is an essential tool for debunking pseudoscience and protecting you and your loved ones from the health scams that surround us. Protect your mind, body and wallet by fighting fake medicine.
Author: Rebecca Ann Lind
Publisher: Routledge
ISBN: 1317266129
Category : Language Arts & Disciplines
Languages : en
Pages : 532
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Book Description
This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference. Chapters 5, 10, 12, and 19 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Tania Lewis
Publisher: Bloomsbury Publishing
ISBN: 1350055123
Category : Social Science
Languages : en
Pages : 225
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Book Description
Tania Lewis offers the first critical account of the impact of digital information, media, and communication technologies on the topic of food. Lewis critically analyzes how our relationship to food consumption, production, and politics is being re-mediated through digitally connected electronic devices, practices and content. By drawing together the world of food and the digital, the book speaks to a number of pressing contemporary themes including the tensions around digital engagement in increasingly commercialized spaces; the changing nature of politics in a social media context; the growing naturalization of digital devices and related practices of data monitoring; and the role and impact of digitization on social relations. At the forefront of critical new research, and written with a student readership in mind, this text is essential for scholars interested in media studies, cultural studies, food studies, and cultural geography.
Author: Peter Kennedy
Publisher: Policy Press
ISBN: 1447319877
Category : Social Science
Languages : en
Pages : 261
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Book Description
This book draws on a broad range of theoretical perspectives to bring to life social theories relating to health and illness. Using case studies it provides contrasting insights into the expanding jurisdiction of medicine over popular issues, including binge drinking, obesity, the prominence of therapy and the search for happiness. The book will appeal to students and academics to show how theory can be applied to issues in health and medicine. It is also relevant reading for health professionals who may lack knowledge of social theory and how it can help to understand the relationship between health, medicine and society. The book will also benefit students in the social sciences who are familiar with social theory and interested in how it can be applied to health, medicine and society.
Author: Giles Yeo
Publisher: Simon and Schuster
ISBN: 1643131699
Category : Health & Fitness
Languages : en
Pages : 390
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Book Description
In an age of misinformation and pseudo-science, the world is getting fatter and the diet makers are getting richer. So how do we break this cycle that’s literally killing us all?Drawing on the very latest science and his own genetic research at the University of Cambridge, Dr. Giles Yeo has written the seminal “anti-diet” diet book. Exploring the history of our food, debunking marketing nonsense, detoxifying diet advice, and confronting the advocates of clean eating, Giles translates his pioneering research into an engaging, must-read study of the human appetite.In a post-truth world, Gene Eating cuts straight to the data-driven facts. Only by understanding the physiology of our bodies, their hormonal functions, and their caloric needs can we overcome the mis- information of modern dieting trends, empower ourselves to make better decisions, and achieve healthy relationships with food, our bodies, and our weight.Inspiring and revelatory, filled with lively anecdotes and fascinating details, Gene Eating is an urgent and essential book that will change the way we eat.
