Author: Sheng-Ping Tao
Publisher:
ISBN:
Category :
Languages : en
Pages : 488

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Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages :

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Author: Beng-Huat Chua
Publisher: Routledge
ISBN: 1134572360
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 320

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Author: Fran Martin
Publisher: Routledge
ISBN: 1317567382
Category : Social Science
Languages : en
Pages : 222

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Book Description
Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media – especially by a range of new popular lifestyle media, which includes magazines, television and mobile and social media. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of different media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 32

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Author: IBP, Inc.
Publisher: Lulu.com
ISBN: 1514527944
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Taiwan: Doing Business and Investing in ... Guide Volume 1 Strategic, Practical Information, Regulations, Contacts

Author: Cathrine V. Jansson-Boyd
Publisher: Routledge
ISBN: 1317539931
Category : Business & Economics
Languages : en
Pages : 739

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Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Author: Clara E. Rodríguez
Publisher: NYU Press
ISBN: 1479818526
Category : History
Languages : en
Pages : 237

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Book Description
Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.

Author: IBP USA
Publisher: Lulu.com
ISBN: 1438768885
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Taiwan Investment and Business Guide - Strategic and Practical Information