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Author: Michel Ballard
Publisher:
ISBN: 9782200342708
Category : English language
Languages : fr
Pages : 268
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Book Description
S'adressant à ceux qui souhaitent s'initier et s'entraîner, de manière raisonnée, à la pratique de la traduction, cet ouvrage offre une méthode d'analyse originale et efficace. La pratique observée est sans cesse présente sous forme d'exemples abondants et variés, les principes dégagés sont illustrés par des exercices. La démarche utilise les différents apports des sciences du langage en les subordonnant à la spécificité de l'acte de traduire. Les termes techniques sont chaque fois clairement définis. L'ordre suivi va du signe à l'énoncé, sans jamais perdre de vue les éléments constituants d'un ensemble qui est le texte. L'ouvrage représente un ensemble cohérent disposé avec ordre mais dont les éléments modulaires sont utilisables séparément, un système de renvois multiples permettant de mettre en perspective les chapitres.
Author: Michel Ballard
Publisher:
ISBN: 9782200342708
Category : English language
Languages : fr
Pages : 268
Get Book Here
Book Description
S'adressant à ceux qui souhaitent s'initier et s'entraîner, de manière raisonnée, à la pratique de la traduction, cet ouvrage offre une méthode d'analyse originale et efficace. La pratique observée est sans cesse présente sous forme d'exemples abondants et variés, les principes dégagés sont illustrés par des exercices. La démarche utilise les différents apports des sciences du langage en les subordonnant à la spécificité de l'acte de traduire. Les termes techniques sont chaque fois clairement définis. L'ordre suivi va du signe à l'énoncé, sans jamais perdre de vue les éléments constituants d'un ensemble qui est le texte. L'ouvrage représente un ensemble cohérent disposé avec ordre mais dont les éléments modulaires sont utilisables séparément, un système de renvois multiples permettant de mettre en perspective les chapitres.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Richard Calvocoressi
Publisher:
ISBN: 9780500285220
Category : Photography
Languages : en
Pages : 176
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Book Description
One of the 20th century's most significant photographers, Lee Miller illuminated one of its darkest periods as well as celebrating its creative geniuses. This volume includes many unpublished celebrity portraits, also pictures of war workers, and victims and perpetrators of Nazi oppression. Originally published: 2002.
Author: Jean Delisle
Publisher: John Benjamins Publishing
ISBN: 9027224501
Category : Language Arts & Disciplines
Languages : en
Pages : 364
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Book Description
Acclaimed, when it first appeared, as a seminal work a groundbreaking book that was both informative and highly readable Translators through History is being released in a new edition, substantially revised and expanded by Judith Woodsworth. Translators have played a key role in intellectual exchange through the ages and across borders. This account of how they have contributed to the development of languages, the emergence of literatures, the dissemination of knowledge and the spread of values tells the story of world culture itself. Content has been updated, new elements introduced and recent directions in translation scholarship incorporated, providing fresh insights and a more nuanced view of past events. The bibliography contains over 100 new titles and illustrations have been refreshed and enhanced. An invaluable tool for students, scholars and professionals in the field of translation, the latest version of Translators through History remains a vital resource for researchers in other disciplines and a fascinating read for the wider public.
Author: Jan Ivarsson
Publisher:
ISBN: 9789197179904
Category : Mass media and language
Languages : en
Pages : 199
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Book Description
Author: Sandor Hervey
Publisher: Routledge
ISBN: 1134899327
Category : Language Arts & Disciplines
Languages : en
Pages : 273
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Book Description
Thinking Translation is a comprehensive and revolutionary 20-week course in translation method. It has been fully and successfully piloted at the University of St. Andrews. The course offers a challenging and entertaining approach to the acquisition of translation skills. Translation is presented as a problem-solving discipline. Discussion, examples and a full range of exercise work allows students to acquire the skills necessary for a broad range of translation problems. Thinking Translation draws on a wide range of material from technical texts to poetry and song.
Author: Carole Sweeney
Publisher: A&C Black
ISBN: 1623569184
Category : Literary Criticism
Languages : en
Pages : 289
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Book Description
Widely acknowledged as an important, if highly controversial, figure in contemporary literature, French novelist and poet Michel Houellebecq has elicited diverse critical responses. In this book Carole Sweeney examines his novels as a response to the advance of neoliberalism into all areas of affective human life. This historicizing study argues that le monde houellebecquien is an 'atomised society' of banal quotidian alienation populated by quietly resentful men who are the botched subjects of late-capitalism. Addressing Houellebecq's handling of the 'failure' of the radical thought of '68, Sweeney looks at the ways in which his fiction treats feminism, the decline of religion and the family, as well as the obsolescence of French 'theory' and the Sartrean notion of 'engaged' literature. Reading the world with the disappointed idealism of a contemporary moralist, Houellebecq's novels, Sweeney argues, fluctuate between despair for the world as it is and a limp utopian hope for a post-humanity.
Author: Lawrence R. Schehr
Publisher: Stanford University Press
ISBN: 9780804743334
Category : Literary Criticism
Languages : en
Pages : 280
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Book Description
This book focuses on the extension of realist writing toward alterity, toward otherness, in its ongoing efforts to enable individuals to speak and be heard correctly. Through a series of close readings of six authors from Balzac to Proust, the author shows the ways realist narrative engages the problem of bringing the other into the realm of the discursively representable. The acts of representation involved in that development were not necessarily coterminous with either the representation of the exotic and its attendant stereotypes or with the representation of individuals themselves. The representation of the other was the extension of discourse to what was previously unrepresentable. The author argues that the unrepresentable is often perceived as oppositional because of the structuring of discourse by hierarchies and metaphysics, whereby any bivalent pair is made into an oppositional pair.
Author: Arthur W. Chickering
Publisher: Transaction Publishers
ISBN: 9780915390106
Category : Education
Languages : en
Pages : 89
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Book Description
Author: Kjersti Flottum
Publisher: Taylor & Francis
ISBN: 1315456923
Category : Foreign Language Study
Languages : en
Pages : 194
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Book Description
This volume takes a distinctive look at the climate change debate, already widely studied across a number of disciplines, by exploring the myriad linguistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book focuses on key linguistic themes, including linguistic polyphony, lexical choices, metaphors, narration, and framing, and uses examples from diverse forms of media, including scientific documents, policy reports, op-eds, and blogs, to shed light on how information and knowledge on climate change can be represented, disseminated, and interpreted and in turn, how they can inform further discussion and debate. Featuring contributions from a global team of researchers and drawing on a broad array of linguistic approaches, this collection offers an extensive overview of the role of language in the climate change debate for graduate students, researchers, and scholars in applied linguistics, environmental communication, discourse analysis, political science, climatology, and media studies.
