Author: Mark David Jones
Publisher: Association for Talent Development
ISBN: 1947308858
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Your one-stop shop for world-class results The most admired organizations in the world have the same basic resources that you have—offices, computers, pencils, pens, phones, Internet, people. The primary difference is the way they use those resources. How do successful organizations consistently succeed? We witness their extraordinary results, but the secrets often remain hidden. In Lead With Your Customer, authors Mark David Jones and J. Jeff Kober offer the key success tools all world-class organizations have in common and explain how your organization can adopt them. To understand their customer-first approach, they offer the World Class Excellence Model—the result of decades of success as leaders at the Walt Disney Company and years of experience and research working with over two dozen Fortune 500 companies. The authors explain how “world class” status can be attained by many organizations, and isn’t the domain of only the most expensive, luxurious, or popular brands. Jones and Kober guide you by detailing benchmark practices and illustrating how they are followed by all best-in-class organizations by viewing each person inside and around the organization as your “customer”—internally, as you engage your employees and build your organization’s culture, and externally, as you engage your customers and build your brand. For this second edition, the authors present updated examples from organizations including IKEA, Harley-Davidson, Southwest Airlines, Ritz-Carlton, MD Anderson Cancer Center, and, of course, Walt Disney.
Author: Peter Sims
Publisher: Simon and Schuster
ISBN: 1439170444
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749460636
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Author: Jonathan Stutzman
Publisher: Chronicle Books
ISBN: 1452175357
Category : Juvenile Fiction
Languages : en
Pages : 49
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Book Description
The adorable and indomitable Tiny T. Rex from the critically acclaimed Tiny T. Rex and The Impossible Hug is back in a tale about friendship and overcoming your fears. Tiny T. Rex and his friend Pointy are having a campout in the backyard! It is what best friends do. But without their nighty-lights, the dark outside suddenly seems VERY dark . . . and very full of spooky things. Good thing Tiny has a super-secret plan to keep the dark at bay! Full of warmth and plenty of laughs, this new adventure starring Tiny T. Rex shows that friends will always find a way to face their fears together—even when those fears are not what they seem! • A great read-aloud book for parents and children • Hip, colorful art and delightful text make Tiny T. Rex an instant favorite of any dinosaur-loving toddler. • A perfect book to help toddlers and children overcome a fear of the dark Fans of silly picture books like Dinosaur vs Bedtime, We Don't Eat Our Classmates, and Llama Destroys the World will love the sweet spirit and continuing adventures of Tiny T. Rex. Meet Tiny T-Rex! He may be a small dino in a BIG world, but that won't stop him from making friends, conquering his fears, and stomping his way into your heart. • Read-aloud books for ages 3–5 • Dinosaur picture books for kids • Friendship books for toddlers
Author: Bill Walsh
Publisher: Penguin
ISBN: 1101109017
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.
Author: Chet Holmes
Publisher: Penguin
ISBN: 1101218339
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline. Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clients This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career. For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!
Author: Joi Ito
Publisher: Grand Central Publishing
ISBN: 1455544582
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist. The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently. In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over Authority Pull over Push Compasses over Maps Risk over Safety Disobedience over Compliance Practice over Theory Diversity over Ability Resilience over Strength Systems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world./DIV
Author: Shaun Rawls
Publisher: Simon and Schuster
ISBN: 1948677490
Category : Self-Help
Languages : en
Pages : 224
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Book Description
What does it take to say “F-it!” and really mean it? To walk away from the circumstances that have you stuck in neutral, or worse, headed in the wrong direction? To reroute your life along a smoother path toward success? To live an “F”-It-Less life? Have you ever just thrown your hands in the air and said “F”-It!? Been tempted to give in to someone or something you’ve been resisting? Or worse, found yourself backed into changes, circumstances, or even a life you didn’t ask for? If so, you are not alone. But thankfully, there is now a powerful way to never have to say “F-It!” again. It begins with reframing the ‘f’ word . . . and ultimately leads to reframing your life. It’s a method designed to help you choose the life you want to live, rather than blindly accepting the one you’ve got. Shaun Rawls, popular motivational speaker and founder of Atlanta’s #1 real estate firm, devised this method during one of the most trying, yet triumphant periods of his life. In “F”-It Less he offers a whole new lexicon of F-words more powerful than the one we all already know. By employing each thoughtfully and practically in your life you can begin to craft the existence you’ve always dreamed of. During his own transformation, words such as ‘fragmented’, ‘frustrated’, ‘fractured’, and ‘failed’ helped him identify where he was in the moment and to earnestly assess where he’d gone wrong in the past. In time he enjoyed days that were ‘fine’ or even ‘fantastic’. Prioritizing words such as ‘float,’ ‘family,’ ‘faith,’ ‘fun,’ and ‘freedom,’ reminded him of his destination, while words such as “find,” “forgive,” “forget,” “fix,” and “foxhole” helped him to get there faster. What he discovered is that these F-words can draw us back into alignment with our purpose and goals, enabling us to live a more intentional and rewarding life—the life of our dreams. In this infinitely empowering book, Rawls shares both his story and his method with you, boldly encouraging you to use these words to examine your own life too—to see if it is one you consciously crafted or one you simply allowed to unfold. To decide whether you’re living how you really want to live or if there is still much more work to be done. He challenges you to truly listen to your heart and gut, and to honestly acknowledge the areas of our life where you’ve compromised love and happiness for money, safety, security, or worse, fear. He coaxes you not to let our best life pass you by, but rather to proactively attain the life you really want. By sharing some of his greatest lessons, Rawls aims to help you avoid some of the same obstacles he’s encountered and to live what he refers to as an “F-it-less” life—the life we’re all entitled to discover, explore, and fulfill for ourselves. Saying, “F-It!” doesn’t always have to mean you are giving in or giving up. With the right tools, it can actually mean you are ready to pursue a better life— one of greater ease, meaning, and purpose. A truly F-It-Less life.
Author: Ethan Beute
Publisher: Greenleaf Book Group
ISBN: 1639080015
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Wall Street Journal Bestseller DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, PhD, President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you’ll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.
Author: Pamela Fuller
Publisher: Simon and Schuster
ISBN: 1982144327
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A “profound” (Cynt Marshall, CEO of the Dallas Mavericks), timely, must-have guide to understanding and overcoming bias in the workplace from the experts at FranklinCovey. Unconscious bias affects everyone. It can look like the disappointment of an HR professional when a candidate for a new position asks about maternity leave. It can look like preferring the application of an Ivy League graduate over one from a state school. It can look like assuming a man is more entitled to speak in a meeting than his female junior colleague. Ideal for every manager who wants to understand and move past their own preconceived ideas, The Leader’s Guide to Unconscious Bias is a “must-read” (Sylvia Acevedo, CEO, rocket scientist, STEM leader, and author) that explains that bias is the result of mental shortcuts, our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success—especially in the workplace. This book teaches you how to overcome unconscious bias and provides more than thirty unique tools, such as a prep worksheet and a list of ways to reframe your unconscious thoughts. According to the experts at FranklinCovey, your workplace can achieve its highest performance rate once you start to overcome your biases and allow your employees to be whole people. By recognizing bias, emphasizing empathy and curiosity, and making true understanding a priority in the workplace, we can unlock the potential of every person we encounter.
