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Author: Mirjana Prljevic
Publisher: Editions L'Harmattan
ISBN: 2296175643
Category : Business & Economics
Languages : fr
Pages : 123
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Book Description
La stratégie de positionnement sur le marché est aujourd'hui extrêmement importante pour tous les produits en vente au détail. Ce livre présente la stratégie de positionnement comme le produit final de l'étude d'un processus de visibilité sur le marché, sous l'angle des consommateurs, ainsi que sous celui de la concurrence. Cet ouvrage est basé sur une expérience de dix ans dans le domaine du positionnement stratégique, de la théorie à l'application sur le marché.
Author: Mirjana Prljevic
Publisher: Editions L'Harmattan
ISBN: 2296175643
Category : Business & Economics
Languages : fr
Pages : 123
Get Book Here
Book Description
La stratégie de positionnement sur le marché est aujourd'hui extrêmement importante pour tous les produits en vente au détail. Ce livre présente la stratégie de positionnement comme le produit final de l'étude d'un processus de visibilité sur le marché, sous l'angle des consommateurs, ainsi que sous celui de la concurrence. Cet ouvrage est basé sur une expérience de dix ans dans le domaine du positionnement stratégique, de la théorie à l'application sur le marché.
Author:
Publisher:
ISBN: 9782336271156
Category :
Languages : en
Pages :
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Book Description
Author: Mirjana Prljevic
Publisher:
ISBN: 2296586325
Category :
Languages : fr
Pages : 80
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Book Description
Author: Mirjana Prljević
Publisher:
ISBN: 9788690630523
Category :
Languages : en
Pages : 122
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Book Description
Author: Michel Godet
Publisher:
ISBN: 9782717852448
Category :
Languages : en
Pages : 0
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Book Description
Author: NA NA
Publisher: Springer
ISBN: 1349623288
Category : Science
Languages : en
Pages : 334
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Book Description
This book offers an authoritative study of election observation in Africa and its relation with democratization processes. Election observation is a hotly debated issue in contemporary international relations and in political science. It is seen by donor- countries and the international community as a means to enhance democratization, but has been controversial with regard to the `mandates' of the observers, the cases of its misappropriation by authoritarian governments and its masking of other donor-country interests. The book addresses fundamental issues of elections and democrat-ization in Africa, evaluation policies and implementation, as well as the historical backgrounds. A range of case studies leads to new interpretations, which challenge previous empiricist accounts of election observation in Africa. Greater attention to historical and cultural context is required than has been present in previous, somewhat prescriptive accounts. An interdisciplinary approach gives fair coverage of the historical, political and cultural issues involved in elections and election observation in Africa. Key examples of the interface between election observation and democratization processes in various important countries in Africa are presented, linking an analysis of policies and practice. The book contributes to topical debates on the dilemmas and challenges of 'good governance' and on the varieties of democracy as a global phenomenon.
Author: Linda Strande
Publisher: IWA Publishing
ISBN: 1780404735
Category : Technology & Engineering
Languages : en
Pages : 428
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Book Description
It is estimated that literally billions of residents in urban and peri-urban areas of Africa, Asia, and Latin America are served by onsite sanitation systems (e.g. various types of latrines and septic tanks). Until recently, the management of faecal sludge from these onsite systems has been grossly neglected, partially as a result of them being considered temporary solutions until sewer-based systems could be implemented. However, the perception of onsite or decentralized sanitation technologies for urban areas is gradually changing, and is increasingly being considered as long-term, sustainable options in urban areas, especially in low- and middle-income countries that lack sewer infrastructures. This is the first book dedicated to faecal sludge management. It compiles the current state of knowledge of the rapidly evolving field of faecal sludge management, and presents an integrated approach that includes technology, management, and planning based on Sandecs 20 years of experience in the field. Faecal Sludge Management: Systems Approach for Implementation and Operation addresses the organization of the entire faecal sludge management service chain, from the collection and transport of sludge, and the current state of knowledge of treatment options, to the final end use or disposal of treated sludge. The book also presents important factors to consider when evaluating and upscaling new treatment technology options. The book is designed for undergraduate and graduate students, and engineers and practitioners in the field who have some basic knowledge of environmental and/or wastewater engineering.
Author: Roy MacLeod
Publisher: Springer Science & Business Media
ISBN: 1402054904
Category : Science
Languages : en
Pages : 292
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Book Description
This book represents a first considered attempt to study the factors that conditioned industrial chemistry for war in 1914-18. Taking a comparative perspective, it reflects on the experience of France, Germany, Austria, Russia, Britain, Italy and Russia, and points to significant similarities and differences. It looks at changing patterns in the organisation of industry, and at the emerging symbiosis between science, industry and the military.
Author: Kathleen Lynch
Publisher: Springer
ISBN: 1137007230
Category : Education
Languages : en
Pages : 236
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Book Description
This book examines the impact of neo-liberal reform on the traditional caring ethos of public services such as education, exploring how these reforms influence the appointment and experiences of senior management across the education sector.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
