Kiss & Sell: Writing for Advertising PDF Download
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Author: Robert Sawyer
Publisher: AVA Publishing
ISBN: 2940373469
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Author: Robert Sawyer
Publisher: AVA Publishing
ISBN: 2940373469
Category : Business & Economics
Languages : en
Pages : 187
Get Book Here
Book Description
Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Author: Robert Sawyer
Publisher: Bloomsbury Publishing
ISBN: 1350035289
Category : Design
Languages : en
Pages : 186
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Book Description
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Author: C. K. Lendt
Publisher: Watson-Guptill Publications
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 358
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Book Description
A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
Author: Jeffrey Stepakoff
Publisher: Penguin
ISBN: 9781592402953
Category : Biography & Autobiography
Languages : en
Pages : 348
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Book Description
Blending riveting memoir with a rare, behind-the-scenes look at how television is really made, a highly successful TV writer-producer describes why quality programming peaked in the 1980s and 90s and why viewers are now watching so much reality TV.
Author: Alison Theaker
Publisher: Routledge
ISBN: 100020877X
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538182513
Category : Music
Languages : en
Pages : 597
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Book Description
Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.
Author: James Campion
Publisher: Rowman & Littlefield
ISBN: 161713645X
Category : Music
Languages : en
Pages : 418
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Book Description
How does an underground oddity become a cultural phenomenon? For over 40 years, the rock band Kiss has galvanized the entertainment world with an unparalleled blitz of bravado, theatricality, and shameless merchandizing, garnering generations of loyally rabid fans. But if not for a few crucial months in late 1975 and early 1976, Kiss may have ended up nothing more than a footnote. Shout It Out Loud is a serious examination of the circumstance and serendipity that fused the creation of the band's seminal work, Destroyer – including the band's arduous ascent to the unexpected smash hit, Alive!, the ensuing lawsuits between its management and its label, the pursuit of the hot, young producer, a grueling musical “boot camp ” the wildly creative studio abandon, the origins behind an iconic cover, the era's most outlandish tour, and the unlikely string of hit singles. Extensive research from the period and insights into each song are enhanced by hundreds of archived materials and dozens of interviews surrounding the mid-'70s-era Kiss and its zeitgeist. New interviews with major principals in the making of an outrageously imaginative rock classic animate this engaging tale.
Author: Jamie Michaels
Publisher: Delacorte Press
ISBN: 0375890661
Category : Young Adult Fiction
Languages : en
Pages : 290
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Book Description
RUBY CRANE IS a rising star. At 15, she sold her first book, got a movie deal, scored the hottest guy in school, and became the most popular student at Frasier High. Now, as a soon-to-be junior and published author, she's ready to make waves in New York's literary world. But every star falls back to earth one day. Ruby's accused of plagiarism - on national television. And the worst part is that the proof of her literary lies is indisputable. Her friends won't return her phone calls. Her boyfriend's gone AWOL. The media vultures are flying low, and they want answers. So Ruby does what any self-respecting headline would do. She disappears. And that's when her story really begins.
Author: Ken Burtenshaw
Publisher: Bloomsbury Publishing
ISBN: 2940447187
Category : Design
Languages : en
Pages : 186
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Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Author: K. S. Brooks
Publisher: Createspace Independent Pub
ISBN: 9781480213425
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.
