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Author: Kimberly-Clark Corporation
Publisher:
ISBN:
Category : Paper industry
Languages : en
Pages : 34
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Book Description
Author: Kimberly-Clark Corporation
Publisher:
ISBN:
Category : Paper industry
Languages : en
Pages : 34
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Book Description
Author: Thomas Heinrich
Publisher: Ohio State University Press
ISBN: 0814209769
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Author: Robert Spector
Publisher:
ISBN: 9780944641170
Category : Paper industry
Languages : en
Pages : 248
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Author: Kimberly-Clark Corporation
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
Author: Kimberly-Clark Corporation
Publisher:
ISBN:
Category : Paper products industry
Languages : en
Pages : 16
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Kimberly-Clark Corporation
Publisher:
ISBN:
Category : Paper industry
Languages : en
Pages : 56
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Book Description
Author: Kimberly-Clark Corporation
Publisher: U.S.? : Kimberly-Clark Corporation
ISBN:
Category : Paper industry
Languages : en
Pages : 52
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Book Description
Author: John Robbins Kimberly
Publisher:
ISBN:
Category : Paper industry
Languages : en
Pages : 32
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Book Description
Author: Miguel Hebrero
Publisher: Miguel Hebrero
ISBN: 1370648073
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Why do some fashion organizations succeed and others don’t? How do the best fashion brands achieve long lasting success? What do the best fashion companies do that set them apart? Why some companies make it to the top only to go bankrupt a few years later? Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega’s fashion empire is still strong, making him one of the richest men in the entire world across all industries. In this book, we will examine what makes a great fashion company and brand. We look at five key dynamics from various perspectives: • Leadership • Problem solving • Vision • How we see our people • Building creativity and innovation There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, “fashion is not for sissies.” Collaborators include: Albert Puyol - CEO - LVMH, Women'secret, Brownie Nikhil Nathwani - Retail Director - CH Carolina Herrera, Swarovski, The Body Shop Camilla Amalie Wildfang - Design Manager - Bestseller HK Limited
