Author: Dr Annie Green
Publisher: Academic Conferences Limited
ISBN: 1909507776
Category : Business & Economics
Languages : en
Pages : 702
Book Description
Proceedings of the 10th International Conference on Intellectual Capital, knowledge Management and Organisational Learning
Author: Dr Annie Green
Publisher: Academic Conferences Limited
ISBN: 1909507776
Category : Business & Economics
Languages : en
Pages : 702
Book Description
Publisher: Academic Conferences Limited
ISBN: 1909507776
Category : Business & Economics
Languages : en
Pages : 702
Book Description
Strategic Customer Management
Author: Adrian Payne
Publisher: Cambridge University Press
ISBN: 1107328411
Category : Business & Economics
Languages : en
Pages : 547
Book Description
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Publisher: Cambridge University Press
ISBN: 1107328411
Category : Business & Economics
Languages : en
Pages : 547
Book Description
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Enterprise Information Systems II
Author: B. Sharp
Publisher: Springer Science & Business Media
ISBN: 9780792371779
Category : Business & Economics
Languages : en
Pages : 244
Book Description
The purpose of the 2nd International Conference on Enterprise Information Systems (ICEIS) was to bring together researchers, engineers, and practitioners interested in the advances and business applications of information systems. The research papers focused on real-world applications covering four main themes: Enterprise Database Applications, Artificial Intelligence Applications and Decision Support Systems, Systems Analysis and Specification, and Internet and Electronic Commerce. This volume presents selected papers presented at this conference. This book will be of interest to IT researchers, practitioners, managers and policy makers interested in the advances of Enterprise Information Systems.
Publisher: Springer Science & Business Media
ISBN: 9780792371779
Category : Business & Economics
Languages : en
Pages : 244
Book Description
The purpose of the 2nd International Conference on Enterprise Information Systems (ICEIS) was to bring together researchers, engineers, and practitioners interested in the advances and business applications of information systems. The research papers focused on real-world applications covering four main themes: Enterprise Database Applications, Artificial Intelligence Applications and Decision Support Systems, Systems Analysis and Specification, and Internet and Electronic Commerce. This volume presents selected papers presented at this conference. This book will be of interest to IT researchers, practitioners, managers and policy makers interested in the advances of Enterprise Information Systems.
Databases and Information Systems VIII
Author: A. Kalja
Publisher: IOS Press
ISBN: 1614994587
Category : Computers
Languages : en
Pages : 372
Book Description
Databases and information systems are the backbone of modern information technology and are crucial to the IT systems which support all aspects of our everyday life; from government, education and healthcare, to business processes and the storage of our personal photos and archives. This book presents 22 of the best revised papers accepted following stringent peer review for the 11th International Baltic Conference on Databases and Information Systems (Baltic DB&IS 2014), held in Tallinn, Estonia, in June 2014. The conference provided a forum for the exchange of scientific achievements between the research communities of the Baltic countries and the rest of the world in the area of databases and information systems, bringing together researchers, practitioners and Ph.D. students from many countries. The subject areas covered at the conference focused on big data processing, data warehouses, data integration and services, data and knowledge management, e-government, as well as e-services and e-learning.
Publisher: IOS Press
ISBN: 1614994587
Category : Computers
Languages : en
Pages : 372
Book Description
Databases and information systems are the backbone of modern information technology and are crucial to the IT systems which support all aspects of our everyday life; from government, education and healthcare, to business processes and the storage of our personal photos and archives. This book presents 22 of the best revised papers accepted following stringent peer review for the 11th International Baltic Conference on Databases and Information Systems (Baltic DB&IS 2014), held in Tallinn, Estonia, in June 2014. The conference provided a forum for the exchange of scientific achievements between the research communities of the Baltic countries and the rest of the world in the area of databases and information systems, bringing together researchers, practitioners and Ph.D. students from many countries. The subject areas covered at the conference focused on big data processing, data warehouses, data integration and services, data and knowledge management, e-government, as well as e-services and e-learning.
International Advertising and Communication
Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3835057022
Category : Business & Economics
Languages : en
Pages : 477
Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Publisher: Springer Science & Business Media
ISBN: 3835057022
Category : Business & Economics
Languages : en
Pages : 477
Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Journal of Database Administration
Author:
Publisher:
ISBN:
Category : Database management
Languages : en
Pages : 896
Book Description
Publisher:
ISBN:
Category : Database management
Languages : en
Pages : 896
Book Description
The Interaction of Contract, Control, and Relational Norms as Governance Mechanisms in IS Outsourcing Relationships
Author: Daniel Kuhlmann
Publisher: Diplomarbeiten Agentur
ISBN: 3842828616
Category : Business & Economics
Languages : en
Pages : 137
Book Description
Inhaltsangabe:Abstract: The dynamics of the relationship between service recipient and service provider in IS outsourcing relationships recently gained increased attention as relationships are believed to have a considerable influence on IS outsourcing success. This thesis adds to this growing field of interest by developing an IS outsourcing relationship framework in the form of a process model. Three rather disjointed areas of research, namely contractual governance, relational norms, and control, have been set in a common context by interrelating them as the three main governance modes that jointly influence the relationship. One in-depth case study has been conducted in order to provide first empirical evidence and to gain deeper insights into the dynamics of relationship governance. The proposed model could be confirmed in general, revealing the following insights: first, contractual and relational governance modes determine the rules that govern the relationship while control is used to execute and enforce specified rules. All three jointly influence the state of the relationship. Second, relational norms have only been observed at an individual level and not at an organizational one. Third, formal control modes have been used to execute and enforce relational norms. This finding contradicts current control theory. Fourth, while contractual and relational governance are seen as complementary and equally important, relational norms have been left completely unmanaged in the observed organization due to a lack of adequate approaches. These results are discussed in detail to outline opportunities for further research. Inhaltsverzeichnis:Table of Contents: List of Figuresv List of Tablesvi List of Abbreviationsvii List of Keywordsviii Abstractx 1.Introduction1 1.1Motivation and Objectives1 1.2Structure of the Thesis2 2.Theoretical Foundations3 2.1IS Outsourcing3 2.2IS Outsourcing Relationships5 2.2.1IS Outsourcing Relationships as Inter-Organizational Exchanges5 2.2.2Underlying Challenges of IS Outsourcing Relationships12 2.2.3IS Outsourcing Relationship Governance Modes18 2.2.3.1Contractual Governance21 2.2.3.2Relational Governance25 2.3Control29 2.4IS Outsourcing Success38 3.Research Model and Propositions39 3.1Research Approach39 3.2Research Model42 3.2.1Research Questions, Objectives, and Approaches42 3.2.2Towards an IS Outsourcing Relationship Framework43 3.2.3Description of the Research Model47 3.2.4Summary of [...]
Publisher: Diplomarbeiten Agentur
ISBN: 3842828616
Category : Business & Economics
Languages : en
Pages : 137
Book Description
Inhaltsangabe:Abstract: The dynamics of the relationship between service recipient and service provider in IS outsourcing relationships recently gained increased attention as relationships are believed to have a considerable influence on IS outsourcing success. This thesis adds to this growing field of interest by developing an IS outsourcing relationship framework in the form of a process model. Three rather disjointed areas of research, namely contractual governance, relational norms, and control, have been set in a common context by interrelating them as the three main governance modes that jointly influence the relationship. One in-depth case study has been conducted in order to provide first empirical evidence and to gain deeper insights into the dynamics of relationship governance. The proposed model could be confirmed in general, revealing the following insights: first, contractual and relational governance modes determine the rules that govern the relationship while control is used to execute and enforce specified rules. All three jointly influence the state of the relationship. Second, relational norms have only been observed at an individual level and not at an organizational one. Third, formal control modes have been used to execute and enforce relational norms. This finding contradicts current control theory. Fourth, while contractual and relational governance are seen as complementary and equally important, relational norms have been left completely unmanaged in the observed organization due to a lack of adequate approaches. These results are discussed in detail to outline opportunities for further research. Inhaltsverzeichnis:Table of Contents: List of Figuresv List of Tablesvi List of Abbreviationsvii List of Keywordsviii Abstractx 1.Introduction1 1.1Motivation and Objectives1 1.2Structure of the Thesis2 2.Theoretical Foundations3 2.1IS Outsourcing3 2.2IS Outsourcing Relationships5 2.2.1IS Outsourcing Relationships as Inter-Organizational Exchanges5 2.2.2Underlying Challenges of IS Outsourcing Relationships12 2.2.3IS Outsourcing Relationship Governance Modes18 2.2.3.1Contractual Governance21 2.2.3.2Relational Governance25 2.3Control29 2.4IS Outsourcing Success38 3.Research Model and Propositions39 3.1Research Approach39 3.2Research Model42 3.2.1Research Questions, Objectives, and Approaches42 3.2.2Towards an IS Outsourcing Relationship Framework43 3.2.3Description of the Research Model47 3.2.4Summary of [...]
Proceedings of International Conference on Computer Vision and Image Processing
Author: Balasubramanian Raman
Publisher: Springer
ISBN: 981102104X
Category : Technology & Engineering
Languages : en
Pages : 623
Book Description
This edited volume contains technical contributions in the field of computer vision and image processing presented at the First International Conference on Computer Vision and Image Processing (CVIP 2016). The contributions are thematically divided based on their relation to operations at the lower, middle and higher levels of vision systems, and their applications. The technical contributions in the areas of sensors, acquisition, visualization and enhancement are classified as related to low-level operations. They discuss various modern topics – reconfigurable image system architecture, Scheimpflug camera calibration, real-time autofocusing, climate visualization, tone mapping, super-resolution and image resizing. The technical contributions in the areas of segmentation and retrieval are classified as related to mid-level operations. They discuss some state-of-the-art techniques – non-rigid image registration, iterative image partitioning, egocentric object detection and video shot boundary detection. The technical contributions in the areas of classification and retrieval are categorized as related to high-level operations. They discuss some state-of-the-art approaches – extreme learning machines, and target, gesture and action recognition. A non-regularized state preserving extreme learning machine is presented for natural scene classification. An algorithm for human action recognition through dynamic frame warping based on depth cues is given. Target recognition in night vision through convolutional neural network is also presented. Use of convolutional neural network in detecting static hand gesture is also discussed. Finally, the technical contributions in the areas of surveillance, coding and data security, and biometrics and document processing are considered as applications of computer vision and image processing. They discuss some contemporary applications. A few of them are a system for tackling blind curves, a quick reaction target acquisition and tracking system, an algorithm to detect for copy-move forgery based on circle block, a novel visual secret sharing scheme using affine cipher and image interleaving, a finger knuckle print recognition system based on wavelet and Gabor filtering, and a palmprint recognition based on minutiae quadruplets.
Publisher: Springer
ISBN: 981102104X
Category : Technology & Engineering
Languages : en
Pages : 623
Book Description
This edited volume contains technical contributions in the field of computer vision and image processing presented at the First International Conference on Computer Vision and Image Processing (CVIP 2016). The contributions are thematically divided based on their relation to operations at the lower, middle and higher levels of vision systems, and their applications. The technical contributions in the areas of sensors, acquisition, visualization and enhancement are classified as related to low-level operations. They discuss various modern topics – reconfigurable image system architecture, Scheimpflug camera calibration, real-time autofocusing, climate visualization, tone mapping, super-resolution and image resizing. The technical contributions in the areas of segmentation and retrieval are classified as related to mid-level operations. They discuss some state-of-the-art techniques – non-rigid image registration, iterative image partitioning, egocentric object detection and video shot boundary detection. The technical contributions in the areas of classification and retrieval are categorized as related to high-level operations. They discuss some state-of-the-art approaches – extreme learning machines, and target, gesture and action recognition. A non-regularized state preserving extreme learning machine is presented for natural scene classification. An algorithm for human action recognition through dynamic frame warping based on depth cues is given. Target recognition in night vision through convolutional neural network is also presented. Use of convolutional neural network in detecting static hand gesture is also discussed. Finally, the technical contributions in the areas of surveillance, coding and data security, and biometrics and document processing are considered as applications of computer vision and image processing. They discuss some contemporary applications. A few of them are a system for tackling blind curves, a quick reaction target acquisition and tracking system, an algorithm to detect for copy-move forgery based on circle block, a novel visual secret sharing scheme using affine cipher and image interleaving, a finger knuckle print recognition system based on wavelet and Gabor filtering, and a palmprint recognition based on minutiae quadruplets.
Information Technology and Computer Application Engineering
Author: Hsiang-Chuan Liu
Publisher: CRC Press
ISBN: 1315813289
Category : Computers
Languages : en
Pages : 835
Book Description
This proceedings volume brings together some 189 peer-reviewed papers presented at the International Conference on Information Technology and Computer Application Engineering, held 27-28 August 2013, in Hong Kong, China. Specific topics under consideration include Control, Robotics, and Automation, Information Technology, Intelligent Computing and
Publisher: CRC Press
ISBN: 1315813289
Category : Computers
Languages : en
Pages : 835
Book Description
This proceedings volume brings together some 189 peer-reviewed papers presented at the International Conference on Information Technology and Computer Application Engineering, held 27-28 August 2013, in Hong Kong, China. Specific topics under consideration include Control, Robotics, and Automation, Information Technology, Intelligent Computing and
ICEL2104-Proceedings of the 9th International Conference on e-Learning
Author: Dr Oscar Saavedra Rodriguez,
Publisher: Academic Conferences Limited
ISBN: 1909507695
Category : Internet in education
Languages : en
Pages : 299
Book Description
Publisher: Academic Conferences Limited
ISBN: 1909507695
Category : Internet in education
Languages : en
Pages : 299
Book Description