Journal of Advertising Research (majalah). PDF Download
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Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages :
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Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages :
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Book Description
Author: American Academy of Advertising
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 10955
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 776
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Book Description
Author: Percival White
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 638
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 958
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Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages :
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Book Description
Author: Michael Schudson
Publisher: Routledge
ISBN: 1136668187
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524527
Category : Language Arts & Disciplines
Languages : en
Pages : 998
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Book Description
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author: University of Michigan
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages :
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Author: Michael Schudson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Assesses the impact of advertising on American society--advertising as a business and as a social institution.
