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Author: Colin Gilligan
Publisher: Routledge
ISBN: 0415641136
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: Colin Gilligan
Publisher: Routledge
ISBN: 0415641136
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: Kamleshwar
Publisher: Sanjay & Co
ISBN: 9788189491284
Category : Cooking, Indic
Languages : en
Pages : 108
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Book Description
I Seriously Believe That It Is Possible To Visit A Place Through Its Food. A Nation S Cuisine Is A Window To Its Culture. If You Ve Often Felt The Pangs Of Disappointment Because You Ve Not Been Able To Visit A Mexican, Italian, Thai, French Or Chinese Restaurant As They Do Not Serve Jain Food, Your Worries Are Over. With This Collection Of Jain Versions Of International Recipes, You Can Explore The Cuisines Of Various Nations And Relish Foods From Their Repertoire, From Your Home Itself!
Author: Marios Katsioloudes
Publisher: Routledge
ISBN: 1136394516
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Author: Tarla Dalal
Publisher: Sanjay & Co
ISBN: 9788186469385
Category : Cooking
Languages : en
Pages : 136
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Book Description
An Astounding Variety Of Sweets Is Available From Different Parts Of The Country. I Have Tried To Collect As Many Recipes As I Could For This Book..
Author: Tarla Dalal
Publisher: Sanjay & Co
ISBN: 9788189491536
Category :
Languages : en
Pages : 108
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Book Description
My Book Noodles Offers A Fabulous Variety Of Recipes With Something For Every Food Lover Depending On Your Preferences, From Extra-Rich And Pleasant Combos To Amazingly Low-Fat And Subtle Choices. Inspired By A Range Of Ethnic Traditions, The Recipes Include Old And New Favorites For Bean, Vegetable And Cheese. I Have Given The Recipes Of All Time Favourite Soups, Salads, Snacks, Main Course Includes Using Rice Noodles, Noodles, Flat Noodles.
Author: Marios I. Katsioloudes
Publisher: Routledge
ISBN: 0750679832
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
'International Business' covers international business issues from a multinational perspective. Each chapter features the reverse perspective case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the US.
Author: Theodore M. Vestal Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN: 031302135X
Category : Education
Languages : en
Pages : 262
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Book Description
International education in the United States is at a significant crossroads. The magnanimity of the 102nd Congress has raised the possibility of federal financial support of international studies to a new level. The newly established governing board of the National Security Education Act can provide unprecedented coordination of federally supported international education programs. If federal financial support can be maintained and coordination achieved, the objectives of the IEA of 1966 can be realized in the 1990s. The academic community and public policy makers need to be made aware of the opportunities at hand in order for this to be possible. U.S. education generally and higher education specifically have a responsibility to improve our international capabilities in order to meet the post-Cold War challenges of a complex world.
Author: Colin Gilligan
Publisher: Routledge
ISBN: 1135133867
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: Riad A. Ajami
Publisher: Routledge
ISBN: 1351375601
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives. Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.
Author: Sapan Kumar Bardhan
Publisher: StoryMirror Infotech Pvt Ltd
ISBN: 8119445295
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
About the Book: Unlock the Power Within ! … A Guide to Leadership Excellence Discover the key to unlocking your true potential with this indispensable book, tailored specifically for those in executive positions across private and government organizations. From the ambitious junior employee to the seasoned top-tier executive, this enlightening read offers invaluable insights and strategies to propel your career to unprecedented heights. Embracing a diverse range of readers, including entrepreneurs and individuals in influential leadership roles, even within the political arena, this book is a beacon of wisdom for those committed to the collective welfare of society, the betterment of our communities and the transformation of our nation. The book will help the readers to strive to make Bharat/India … a shining example of greatness on the global stage. Calling all aspiring Leaders of Tomorrow ! This book is an essential companion on the journey to become an effective and efficient leader in the near future. With its practical advice and visionary concepts, it equips you with the tools necessary to ascend the stairs of success at an accelerated pace. Don't miss out on this invaluable resource … it's a must-read for students who dare to dream big and are determined to make a lasting impact. ‘Satyamev Jayate’ … not a mere a slogan, it reflects the core values and aspirations of the Indian people. It encapsulates the timeless and universal principle that truth has the power to overcome darkness and lead to a better world. It serves as a constant reminder for individuals and society to uphold truth, righteousness and moral values in all endeavours. Let all of us rethink … The book provides an opportunity for an introspection by all the readers and to re-think about their current style of leadership and how it could really be for better governance, … throws light on various steps for perusal and also the suggested actions for implementation at ground level. About the Author: BK & Vir Sapan Kumar Bardhan is an author and a veteran stalwart of national repute in the field of Total Quality Management (TQM), Life Coaching, People & Organisation/Human Resource Development, Integrated Management Systems & Assessments, Training & Business Consulting. He is a Civil Engineer by profession but Professionally Qualified in TQM through IRD Inc. USA & AOTS, Japan along with a vast number of prestigious National & International Certifications in Lean Management & IMS Auditing and Business Process Re-engineering. Mr. Sapan is a motivational speaker too and has an enriched experience of about forty five years in Industries, which includes Senior Positions in large corporates, Consulting Faculty, Trainer and Assessor of numerous organisations. His first book ‘Unfolding Success‘ -Amazon Bestseller has acted like a guiding lighthouse to many readers and continues to inspire new readers.
