It's Not about the Coffee PDF Download
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Author: Howard Behar
Publisher: Penguin
ISBN: 9781591841920
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Author: Howard Behar
Publisher: Penguin
ISBN: 9781591841920
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Author: Anette Moldvaer
Publisher: Penguin
ISBN: 0744051010
Category : Cooking
Languages : en
Pages : 637
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Book Description
Go on a journey from bean to brew and explore the history of coffee, its production, and how to become an expert barista at home. Are you a coffee lover who wants to learn how to extract the perfect brew? This coffee guide and recipe book is a must-have for anyone looking for information and inspiration to experiment with different beans, methods, and flavors. Inside this go-to guide to all things coffee, you’ll discover: • The essential coffee brewing equipment to help you extract and brew all kinds of coffee with confidence • Explore the origins of coffee from how cherries are grown, the process of coffee harvesting, and processing into the coffee beans you know and love • A region-by-region tour of leading coffee-producing countries highlights local processing techniques and different coffee flavor profiles • Visual step-by-step techniques show you how to roast the beans, prepare an espresso shot, steam milk, and make delicious coffees, just like a barista! • Over 100 recipes to suit every taste including dairy-free alternatives to milk Improve your appreciation and knowledge of one of the world's favorite pastimes - drinking coffee! Discover the incredible variety of coffee beans grown around the world with profiles from over 40 countries from far-flung places like Vietnam and Bolivia. Readers can delve into coffee tasting and use a tasters wheel to understand the nuances in flavor from bean to bean and understand which notes complement one another. Delve into the preparation of coffee, from roasting, grinding to brewing. Easy step-by-step instructions will show you the common brewing equipment used to make different coffees. Using the techniques that you have learned, explore the recipe section which includes café culture classics, such as the americano, flat white, and macchiato, to more unusual choices, like caffè de olla and ice maple latte. Brew coffee at home like a pro and start your day right with The Coffee Book.
Author: Jonathan Morris
Publisher: Reaktion Books
ISBN: 1789140269
Category : Cooking
Languages : en
Pages : 214
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Book Description
Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from the simple coffee pot to the capsule machine. In Coffee: A Global History, Jonathan Morris explains both how the world acquired a taste for this humble bean, and why the beverage tastes so differently throughout the world. Sifting through the grounds of coffee history, Morris discusses the diverse cast of caffeinated characters who drank coffee, why and where they did so, as well as how it was prepared and what it tasted like. He identifies the regions and ways in which coffee has been grown, who worked the farms and who owned them, and how the beans were processed, traded, and transported. Morris also explores the businesses behind coffee—the brokers, roasters, and machine manufacturers—and dissects the geopolitics linking producers to consumers. Written in a style as invigorating as that first cup of Java, and featuring fantastic recipes, images, stories, and surprising facts, Coffee will fascinate foodies, food historians, baristas, and the many people who regard this ancient brew as a staple of modern life.
Author: Vito Mucci
Publisher: Outskirts Press
ISBN: 0578156342
Category : Education
Languages : en
Pages : 553
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Book Description
“Live in the Now.” “Don’t worry, be happy.” “Follow your bliss.” These catch-phrase imperatives confront us on a daily basis, but so few of us seem to know how to do any of those things. If you’ve repeatedly tried and failed to manifest your better self or a more resonant life, you might be saying, “You know, it’s not that easy.” Coffee for Consciousness 101 is the instruction book you’ve been waiting for—because you’re right; it’s not easy. Finding yourself takes work, and sharing yourself with the world in love takes even more work…but the rewards are amazing. Our longstanding unhelpful definition of risk and reward is just one of the concepts that author Vito Mucci deconstructs with compassion, humor, and a deep understanding of the ways in which our beliefs about ourselves and the world get in the way of achieving conscious presence in the world, and consciously evolving relationships with ourselves and others. Our beliefs and ideas are the lenses through which we look at the world; this book gives you the idea of Perspectives, a new set of lenses that change what you see, and consequently, who you can be. Rooted in the author’s decades of experience in managing his PTSD and addictions through careful cultivation and alteration of consciousness, Coffee for Consciousness 101 is a fascinating, joyful, and deeply practical exploration of how to read the road map to positive change and greater presence.
Author: Sebastien Racineux
Publisher: Black Dog & Leventhal
ISBN: 0316439568
Category : Cooking
Languages : en
Pages : 446
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Book Description
This fully-illustrated, highly-informative, and fun primer presents a whole new way to know and enjoy any type of coffee. In the same format as the highly-praised Wine Isn't Rocket Science. Rocket science is complicated, coffee doesn't have to be! With information presented in an easy, illustrated style, and chock-full of the fool-proof and reliable knowledge of a seasoned barista, Coffee Isn't Rocket Science is the guide you always wished existed. From how coffee beans are grown, harvested and turned into coffee, the history and flavor profiles of beans from every country, making pour-overs, cold brew, and latte art, and the cultural practices of drinking coffee around the world, this book explains it all in the simplest way possible. All information is illustrated in charming and informative four-color drawings that explain concepts at a glance.
Author: Mark Pendergrast
Publisher: Basic Books
ISBN: 0465024041
Category : Cooking
Languages : en
Pages : 474
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Book Description
The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Author: Lynda Balslev
Publisher: Andrews McMeel Publishing
ISBN: 1449493351
Category : Cooking
Languages : en
Pages : 159
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Book Description
Discover the Swedish tradition of fika—the twice-daily coffee break—in this illustrated guide with facts, quotes, tips, and twenty sweet and savory recipes. Swedes are among the happiest people in the world—and for good reason. They know how to savor life’s little pleasures. And there’s nothing they enjoy more than taking a break—sometimes twice a day—to spend with friends over a delicious treat and a rich cup of coffee. The Little Book of Fika is your introduction to this time-honored ritual. With these traditional Swedish recipes, insightful quotes, and more, you’ll know why the Swedish love to say “Lagon ar bast” (Just the right amount is best).
Author: Steven Appleby
Publisher: Penguin
ISBN: 0452298660
Category : Humor
Languages : en
Pages : 226
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Book Description
This handy guide shows all the ways everyone might cease to exist. It might not be able to save, but it can make Doomsday a lot more fun.
Author: Bryant Simon
Publisher: Univ of California Press
ISBN: 0520945174
Category : Social Science
Languages : en
Pages : 317
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Book Description
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Author: Susan Zimmer
Publisher: Andrews McMeel Publishing
ISBN: 1449460119
Category : Cooking
Languages : en
Pages : 244
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Book Description
* I Love Coffee! features over 100 easy-to-make coffee drinks, including the Black Forest Latte, Sugar-Free Java Chai Latte, Iced Orange Mochaccino, Tiramisú Martini, and Candy Cane Latte. * I Love Coffee! brings the passion for coffee into your home with a creative variety of hot and cold drinks. It is the ultimate how-to handbook for the 111 million coffee drinkers in North America. Now coffee lovers can make delicious cappuccinos, cold coffee quenchers, decadent coffee desserts, and classy coffee martinis year-round using simple techniques with gourmet results in this indispensable coffee guide and cookbook. In I Love Coffee! coffee connoisseur Susan Zimmer shares expert advice and techniques, from how to brew the perfect cup and how to make a basic cappuccino without a machine to a World Barista Latte Art Champion's tips for making masterful latte art designs. It is brimful with a wealth of coffee understanding from the "ground" up, from bean to cup, including international coffees and brewing techniques best suited to a variety of preferences, all topped off with plenty of problem-solving tips and delectable full-color photographs.
