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Author: Klaus K. Brockhoff
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 42
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Book Description
Author: Klaus K. Brockhoff
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 42
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Book Description
Author: Martin J. Bernard
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 50
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Book Description
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author:
Publisher: Excel Books India
ISBN: 9350620162
Category :
Languages : en
Pages : 258
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Book Description
Author: Sachi Mohanty
Publisher: CRC Press
ISBN: 1040051502
Category : Computers
Languages : en
Pages : 365
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Book Description
Forecasting deals with the uncertainty of the future. To be effective, forecasting models should be timely available, accurate, reliable, and compatible with existing database. Accurate projection of the future is of vital importance in supply chain management, inventory control, economic condition, technology, growth trend, social change, political change, business, weather forecasting, stock price prediction, earthquake prediction, etc. AI powered tools and techniques of forecasting play a major role in improving the projection accuracy. The software running AI forecasting models use machine learning to improve accuracy. The software can analyse the past data and can make better prediction about the future trends with higher accuracy and confidence that favours for making proper future planning and decision. In other words, accurate forecasting requires more than just the matching of models to historical data. The book covers the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. Readers will also be familiarised with the necessary skills to meet the increased demand for thoughtful and realistic forecasts.
Author: Ruby Roy Dholakia
Publisher: Routledge
ISBN: 1135448213
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.
Author: Ludwig Bstieler
Publisher: John Wiley & Sons
ISBN: 1119890225
Category : Technology & Engineering
Languages : en
Pages : 692
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Book Description
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
Author: Allan L. Shampine
Publisher: Nova Publishers
ISBN: 9781590337783
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
In recent years, regulators and businesses have struggled to keep pace with an onslaught of new technologies that has dramatically changed the world's telecommunications networks. This book gathers together research intended for those who must grapple with these changes -- the people who must decide whether and how to deploy new telecommunications technologies, and those who must regulate the technologies. The research is divided into three sections focusing on the past, present and future of telecommunications innovations. The first section, Lessons from the Past, examines what lessons concerning adoption and regulation can be learned by studying the diffusion of recent telecommunications technologies. The second section, Decision Making with Respect to Diffusing Technologies, examines possible improvements to the decision-making processes used by companies and regulators in the face of limited information and dynamic markets. The final section, Public Policy and Future Diffusion, examines public policy implications for future technologies.
Author: Charles W. Chase
Publisher: John Wiley & Sons
ISBN: 111980986X
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
Author: Anand Nayyar
Publisher: Springer Nature
ISBN: 3030145441
Category : Technology & Engineering
Languages : en
Pages : 212
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Book Description
Business innovation and industrial intelligence are paving the way for a future in which smart factories, intelligent machines, networked processes and Big Data are combined to foster industrial growth. The maturity and growth of instrumentation, monitoring and automation as key technology drivers support Industry 4.0 as a viable, competent and actionable business model. This book offers a primer, helping readers understand this paradigm shift from industry 1.0 to industry 4.0. The focus is on grasping the necessary pre-conditions, development & technological aspects that conceptually describe this transformation, along with the practices, models and real-time experience needed to achieve sustainable smart manufacturing technologies. The primary goal is to address significant questions of what, how and why in this context, such as:What is Industry 4.0?What is the current status of its implementation?What are the pillars of Industry 4.0?How can Industry 4.0 be effectively implemented?How are firms exploiting the Internet of Things (IoT), Big Data and other emerging technologies to improve their production and services?How can the implementation of Industry 4.0 be accelerated?How is Industry 4.0 changing the workplace landscape?Why is this melding of the virtual and physical world needed for smart production engineering environments?Why is smart production a game-changing new form of product design and manufacturing?
