Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing PDF full book. Access full book title Marketing by Gary Armstrong. Download full books in PDF and EPUB format.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Pepe Martínez
Publisher: ESIC Editorial
ISBN: 9788473565783
Category :
Languages : en
Pages : 400
Get Book Here
Book Description
Author: Ricky W. Griffin
Publisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722
Get Book Here
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 304
Get Book Here
Book Description
Author: United States
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 610
Get Book Here
Book Description
Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111
Get Book Here
Book Description
Author:
Publisher: Bib. Orton IICA / CATIE
ISBN:
Category :
Languages : en
Pages : 196
Get Book Here
Book Description
Author: United States
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 1204
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 508
Get Book Here
Book Description
Author: Gyde Hansen
Publisher: John Benjamins Publishing
ISBN: 902729108X
Category : Language Arts & Disciplines
Languages : en
Pages : 317
Get Book Here
Book Description
This volume covers a wide range of topics in Interpreting and Translation Research. Some deal with scientometrics and the history of Interpreting Studies, arguments about conceptual analysis, meta-language and interpreters’ risk-taking strategies. Other papers are on research skills like career management, writing communicative abstracts and the practicalities of survey research. Several contributions address empirical issues such as expertise in Simultaneous Interpreting, the cognitive load imposed on interpreters by a non-native accent, the impact of intonation on interpreting quality, linguistic interference in Simultaneous Interpreting, similarities between translation and interpreting, and the relation between translation competence and revision competence. The collection is a tribute to Daniel Gile, in appreciation of his creativity and his commitment to interpreting and translation research. All the contributions in some way show his influence or are related to the models and research he has shaped.
