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Author: W. David Stephenson
Publisher: AMACOM
ISBN: 0814439780
Category : Computers
Languages : en
Pages : 257
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Book Description
Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day, and this book documents the shifts now under way. Cars, appliances, and wearables already transmit real-time data to improve performance, and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked soon, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. Written by a leading IoT strategist, The Future is Smart explains how companies are tapping technology to: Optimize supply chains Maximize quality Boost safety Increase efficiency Reduce waste Cut costs Revolutionize product design Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.
Author: W. David Stephenson
Publisher: AMACOM
ISBN: 0814439780
Category : Computers
Languages : en
Pages : 257
Get Book Here
Book Description
Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day, and this book documents the shifts now under way. Cars, appliances, and wearables already transmit real-time data to improve performance, and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked soon, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. Written by a leading IoT strategist, The Future is Smart explains how companies are tapping technology to: Optimize supply chains Maximize quality Boost safety Increase efficiency Reduce waste Cut costs Revolutionize product design Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.
Author: Guah, Matthew Waritay
Publisher: IGI Global
ISBN: 1591407656
Category : Computers
Languages : en
Pages : 342
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Book Description
"This book tells you how to create, execute and evolve a customer-centric approach for your Internet-based management strategy"--Provided by publisher.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Mohan Subramaniam
Publisher: MIT Press
ISBN: 0262046997
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Author: Ted Hart
Publisher: John Wiley & Sons
ISBN: 0471716197
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author: Martin Serrano
Publisher: River Publishers
ISBN: 8793519125
Category : Computers
Languages : en
Pages : 794
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Book Description
The Internet as we know it today is the result of a continuous activity for improving network communications, end user services, computational processes and also information technology infrastructures. The Internet has become a critical infrastructure for the human-being by offering complex networking services and end-user applications that all together have transformed all aspects, mainly economical, of our lives. Recently, with the advent of new paradigms and the progress in wireless technology, sensor networks and information systems and also the inexorable shift towards everything connected paradigm, first as known as the Internet of Things and lately envisioning into the Internet of Everything, a data-driven society has been created. In a data-driven society, productivity, knowledge, and experience are dependent on increasingly open, dynamic, interdependent and complex Internet services. The challenge for the Internet of the Future design is to build robust enabling technologies, implement and deploy adaptive systems, to create business opportunities considering increasing uncertainties and emergent systemic behaviors where humans and machines seamlessly cooperate.
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
The internet can help you to live your dreams and to design the perfect lifestyle that will make you truly happy. As an internet marketer, you can make a truly ‘passive income’. That means earning a living by writing an amazing website once or creating a product once and then letting the income roll in forever more. You can even do this as an affiliate marketer, by selling someone else’s product.
Author: Yoong, Pak
Publisher: IGI Global
ISBN: 1591409195
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
"This book explores the ways in which the work life of IT professionals - from the perspectives of both the individual IT worker, and managers of such workers - has had to change and adapt to the Internet Age"--Provided by publisher.
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Holland, Barbara
Publisher: IGI Global
ISBN: 1799847438
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
Over the years, new IT approaches have manifested, including digital transformation, cloud computing, and the internet of things (IoT). They have had a profound impact on the population, including libraries. Many organizations can save on their IT budget by adopting these new approaches because they provide technology in easier ways, often at lower costs and to the benefit of users. Emerging Trends and Impacts of the Internet of Things in Libraries is a critical research publication that explores advancing technologies, specifically the internet of things, and their applications within library settings. Moreover, the book will provide insights and explore case studies on smart libraries. Featuring a wide range of topics such as smart technology, automation, and robotics, this book is ideal for librarians, professionals, academicians, computer scientists, researchers, and students working in the fields of library science, information and communication sciences, and information technology.
