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Internal Marketing: Directions for Management

Internal Marketing: Directions for Management PDF Author: Barbara Lewis
Publisher: Routledge
ISBN: 1134613938
Category : Business & Economics
Languages : en
Pages : 331

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Book Description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic