Instructor's Resource Guide with Test Bank to Acco Mpany Global Marketing Management PDF Download
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Author: Kotabe
Publisher:
ISBN: 9780471193852
Category :
Languages : en
Pages : 787
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Book Description
Author: Kotabe
Publisher:
ISBN: 9780471193852
Category :
Languages : en
Pages : 787
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Book Description
Author: Douglas J. Dalrymple
Publisher:
ISBN: 9780471362012
Category :
Languages : en
Pages : 319
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Book Description
Author: Masaaki Kotabe
Publisher: Wiley
ISBN: 9780471403852
Category : Export marketing
Languages : en
Pages : 380
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Book Description
Author: Jean-Pierre Jeannet
Publisher:
ISBN: 9780395721179
Category : Export marketing
Languages : en
Pages : 0
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Book Description
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
ISBN: 1119563119
Category : Business & Economics
Languages : en
Pages : 770
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Book Description
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author: V. Kumar
Publisher: Wiley
ISBN: 9780471312277
Category :
Languages : en
Pages : 412
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Book Description
Author: Aaker
Publisher:
ISBN: 9780471236894
Category :
Languages : en
Pages : 488
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Book Description
Author: Michael J. Dorsch
Publisher:
ISBN: 9780618312856
Category :
Languages : en
Pages : 175
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 336
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Book Description
Author: Berman
Publisher:
ISBN: 9780471130604
Category :
Languages : en
Pages : 412
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Book Description
