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Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
Get Book Here
Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Lisa MacCallum
Publisher: Crowd Press
ISBN: 9781912892136
Category : Corporate culture
Languages : en
Pages : 304
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Book Description
Meet the new C.E.O.s: the Consumers, Employees and Outsiders who can make or break your company faster than ever. If you're running an Inspired Company your workday looks like this: You have a mission with many winners. You execute it with passion. You are unapologetic in your refusal to be railroaded by existing systems or corporate norms. You are committed to doing the right thing. You take direction from your customers, employees, and company "outsiders." They give you their support and trust in return. All of your profits are derived from your mission, not from penalizing your customers or other stakeholders. That's a company the world will get behind. A world as invested in your success as you are. Inspired INC. is an indispensable roadmap to getting the new C.E.O.s onside.
Author: Bill Telepan
Publisher: Simon and Schuster
ISBN: 0743243870
Category : Cookery
Languages : en
Pages : 376
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Book Description
Bill Telepan is passionate about ingredients. He wants to know where his food comes from and how it's cared for before it finds its way into his pots and pans and onto the table. A familiar face at greenmarkets, he personally knows the men and women who sell there. He buys locally and cooks seasonally. Hailed by Gourmet magazine as "one of the most thoughtful chefs in Manhattan," Telepan says, "It's about flavor first," and creates inventive, mouthwatering dishes that celebrate the seasons and showcase the best that local farmers have to offer. In Inspired by Ingredients: Market Menus and Family Favorites from a Three-Star Chef, Telepan, who was chef of Midtown Manhattan's JUdson Grill for six years and cooked at such three- and four-star restaurants as Le Bernardin, Le Cirque, and Gotham Bar and Grill, shares his passion in a cookbook that is both exciting and resoundingly practical; it is full of bold, enticing flavors and sound everyday advice for shopping and cooking. There are chapters for every season, each composed of three theme menus, a special-occasion menu, a make-ahead meal, as well as recipes grouped by ingredient or technique, such as peas in the spring and preserving in the summer. The chapter Dishes for All Seasons includes recipes that satisfy no matter what the calendar says; and there are classics from Bill's restaurant menus, such as The Chicken and Potato-Crusted Crab Cakes. Whether it's a dessert inspired by a favorite childhood treat or a fresh, elegant twist on spaghetti carbonara, each dish is wonderfully appealing and truly delicious. There are profiles of Bill's favorite farmers and suppliers, and wine notes from distinguished wine expert Beth von Benz accompany each recipe. Illustrated with Quentin Bacon's glorious photographs, Inspired by Ingredients brings the freshest flavors of the market to the table and will inspire home cooks everywhere.
Author: Donna A. Heckler
Publisher: Our Sunday Visitor
ISBN: 1681924013
Category : Religion
Languages : en
Pages : 114
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Book Description
Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Author: John DeLancey
Publisher: Theme Park Press
ISBN: 9781683900740
Category :
Languages : en
Pages : 160
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Book Description
Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 1119691257
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Author: Billie Lynn Allard
Publisher:
ISBN: 9781948057318
Category : Community health nursing
Languages : en
Pages :
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Book Description
Author: Melissa Perri
Publisher: O'Reilly Media
ISBN: 1491973765
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
