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Author: Matthew Harrison
Publisher: Kogan Page Publishers
ISBN: 0749475862
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Matthew Harrison
Publisher: Kogan Page Publishers
ISBN: 0749475862
Category : Business & Economics
Languages : en
Pages : 400
Get Book
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Shannon T. Bischoff
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110527014
Category : Language Arts & Disciplines
Languages : en
Pages : 350
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Book Description
Free Access in January 2019 There has been an increasing interest in the emerging subfield within linguistics and anthropology often referred to as community-based research (Himmelmann 1998, Rice 2010, Crippen and Robinson 2013, among others). This volume brings together perspectives from academics, community members, and those that find themselves in both academia and the community. The volume begins with a working definition of the notions of community-based research as a practice and illustrates how such notions shifted, without abandoning the outlined tenets within the working definition, as the chapters developed to include notions of community-based research as a tool and ideology as well as an orientation. Each of the 17 chapters represents a case-study with the first five including discussions of broader issues and theoretical perspectives while exploring community-based research as an emerging subfield within linguistics. The case-studies comprise work from the Americas, Australia, India, Europe, and Africa. The goal of the volume is to build on the emerging literature and practices in the field to arrive at a better understanding of how community-based research is theorized and practiced in a variety of environments, communities, and cultures.
Author: Margaret M Clark
Publisher: Routledge
ISBN: 1317286219
Category : Education
Languages : en
Pages : 196
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Book Description
Winner of the prestigious UK Literacy Association Academic Book Award for 2015 in its original edition, this fully revised edition of Learning to be Literate uniquely analyses research into literacy from the 1960s through to 2015 with some surprising conclusions. Margaret Clark explores the argument that young children growing up in a literate environment are forming hypotheses about the print around them, including environmental print, television, computer games and mobile phones. In a class where no child can yet read there is a wide range of understanding with regards to concepts of print and the critical features of written language. While to any literate adult, the relationship between spoken and written language may be obvious, young children have to be helped to discover it. This persuasive argument demonstrates the value of research in order to make informed policy decisions about children’s literacy development. Accessible and succinct, Professor Clark’s writing brings into sharp focus the processes involved in becoming literate. The effect on practice of many recent government policies she claims run counter to these insights. The key five thematic sections are backed up with case studies throughout and include: Insights from Literacy Research: 1960s to 1980s Young Literacy Learners: how we can help them Curriculum Developments and Literacy Policies, 1988 to 1997: a comparison between England and Scotland Synthetic Phonics and Literacy Learning: government policy in England 2006 to 2015 Interpretations of Literacy in the Twenty-first Century
Author: Vasilikie (Vicky) Demos
Publisher: Emerald Publishing Limited
ISBN: 9781838673840
Category : Social Science
Languages : en
Pages : 0
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Book Description
In Gender and Practice: Insights from the Field, twelve chapters contribute to the creation of an accessible body of knowledge that looks to provide gender practitioners with examples of what works, and what doesn't, in the attainment of gender equality.
Author: Florian Schupp
Publisher: Springer Nature
ISBN: 3030435024
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by companies as well as individuals and presents natural hands-on solutions that apply scientific approaches. The book answers what the core of purchasing could be, the inner structure of it or in other words the natural way. Nature masters effectiveness based on immanent laws and ensures efficiency by best results for minimal invest. Especially in complex and ambiguous situations, purchasers benefit from this book by understanding the broader context with the help of recent scientific research. Focusing on the problems that purchasers face in managerial practice rather than oversimplified generalizations, the book features step-by-step explanations, allowing readers to find tailored solutions to address challenges in key purchasing areas. The book was written in collaboration and with the help of experts in purchasing and logistics, biology, law and economics, human resource development, media and sports, and merges perspectives from theory and practice to provide natural strategies for purchasers.
Author: Committee on Learning Research and Educational Practice
Publisher: National Academies Press
ISBN: 0309519462
Category : Education
Languages : en
Pages : 88
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Book Description
How People Learn: Bridging Research and Practice provides a broad overview of research on learners and learning and on teachers and teaching. It expands on the 1999 National Research Council publication How People Learn: Brain, Mind, Experience, and School, Expanded Edition that analyzed the science of learning in infants, educators, experts, and more. In How People Learn: Bridging Research and Practice, the Committee on Learning Research and Educational Practice asks how the insights from research can be incorporated into classroom practice and suggests a research and development agenda that would inform and stimulate the required change. The committee identifies teachers, or classroom practitioners, as the key to change, while acknowledging that change at the classroom level is significantly impacted by overarching public policies. How People Learn: Bridging Research and Practice highlights three key findings about how students gain and retain knowledge and discusses the implications of these findings for teaching and teacher preparation. The highlighted principles of learning are applicable to teacher education and professional development programs as well as to K-12 education. The research-based messages found in this book are clear and directly relevant to classroom practice. It is a useful guide for teachers, administrators, researchers, curriculum specialists, and educational policy makers.
Author: Paul N Hague
Publisher: Kogan Page Publishers
ISBN: 0749445947
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Author: S. Mercer
Publisher: Springer
ISBN: 1137032820
Category : Education
Languages : en
Pages : 375
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Book Description
Offering a timely snapshot of current theory and research in the field of psychology in foreign language learning, this book is accessible to both specialists and non-specialists. Each chapter focuses on a different psychological construct and provides an overview of current thinking in the area drawing on insights from educational psychology.
Author: Dominique F. Charron
Publisher: Springer Science & Business Media
ISBN: 1461405173
Category : Medical
Languages : en
Pages : 289
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Book Description
This book is about doing innovative research to achieve sustainable and equitable change in people’s health and well-being through improved interactions with the environment. It presents experiences from the field of ecosystem approaches to health (or ecohealth research) and some insights and lessons learned. It builds on previous literature, notably Forget (1997), Forget and Lebel (2001), Lebel (2003), and Waltner-Toews et al. (2008). Through case-studies and other contributions by researchers supported by Canada’s International Development Research Centre (IDRC), the book presents evidence of real changes in conditions of people, their health, and the ecosystems that support them. These changes were derived from applications of an ecosystem approach to health in developing regions of the world. The book also illustrates the resulting body of applied, participatory, and action research that improved health and environmental management in developing countries and, in many cases, influenced policies and practices.
Author: Karen Bogenschneider
Publisher: Routledge
ISBN: 100037890X
Category : Family & Relationships
Languages : en
Pages : 464
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Book Description
New thinking is needed on the age-old conundrum of how to connect research and policymaking. Why does a disconnect exist between the research community, which is producing thousands of studies relevant to public policy, and the policy community, which is making thousands of decisions that would benefit from research evidence? The second edition updates community dissonance theory and provides an even stronger, more substantiated story of why research is underutilized in policymaking, and what it will take to connect researchers and policymakers. This book offers a fresh look into what policymakers and the policy process are like, as told by policymakers themselves and the researchers who study and work with them. New to the second edition: • The point of view of policymakers is infused throughout this book based on a remarkable new study of 225 state legislators with an extraordinarily high response rate in this hard-to-access population. • A new theory holds promise for guiding the study and practice of evidence-based policy by building on how policymakers say research contributes to policymaking. • A new chapter features pioneering researchers who have effectively influenced public policy by engaging policymakers in ways rewarding to both. • A new chapter proposes how an engaged university could provide culturally competent training to create a new type of scholar and scholarship. This review of state-of-the-art research on evidence-based policy is a benefit to readers who find it hard to keep abreast of a field that spans the disciplines of business, economics, education, family sciences, health services, political science, psychology, public administration, social work, sociology, and so forth. For those who study evidence-based policy, the book provides the basics of producing policy relevant research by introducing researchers to policymakers and the policy process. Strategies are provided for identifying research questions that are relevant to the societal problems that confront and confound policymakers. Researchers will have at their fingertips a breath-taking overview of classic and cutting-edge studies on the multi-disciplinary field of evidence-based policy. For instructors, the book is written in a language and style that students find engaging. A topic that many students find mundane becomes germane when they read stories of what policymakers are like, and when they learn of researcher’s tribulations and triumphs as they work to build evidence-based policy. To point students to the most important ideas, the key concepts are highlighted in text boxes. For those who desire to engage policymakers, a new chapter summarizes the breakthroughs of several researchers who have been successful at driving policy change. The book provides 12 innovative best practices drawn from the science and practice of engaging policymakers, including insights from some of the best and brightest researchers and science communicators. The book also takes on the daunting task of evaluating the effectiveness of efforts to engage policymakers around research. A theory of change identifies seven key elements that are fundamental to increasing policymaker’s use of research along with evaluation protocols and preliminary evidence on each element.
