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Author: Peter Halfpenny
Publisher: SAGE
ISBN: 1473926947
Category : Social Science
Languages : en
Pages : 443
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Book Description
Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge volume provides an accessible introduction to innovative digital social research tools and methods that harness this ‘data deluge’ and successfully tackle key research challenges. Contributions from leading international researchers cover topics such as: Qualitative, quantitative and mixed methods research Data management Social media and social network analysis Modeling and simulation Survey methods Visualizing social data Ethics and e-research The future of social research in the digital age This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.
Author: Peter Halfpenny
Publisher: SAGE
ISBN: 1473926947
Category : Social Science
Languages : en
Pages : 443
Get Book Here
Book Description
Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge volume provides an accessible introduction to innovative digital social research tools and methods that harness this ‘data deluge’ and successfully tackle key research challenges. Contributions from leading international researchers cover topics such as: Qualitative, quantitative and mixed methods research Data management Social media and social network analysis Modeling and simulation Survey methods Visualizing social data Ethics and e-research The future of social research in the digital age This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.
Author: Steven Roberts
Publisher: Springer
ISBN: 1137453664
Category : Social Science
Languages : en
Pages : 329
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Book Description
This timely book inspires researchers to deploy relevant, effective, innovative digital methods. It explores the relationship of such methods to 'mainstream' social science; interdisciplinarity; innovations in digital research tools; the opportunities (and challenges) of digital methods in researching social life; and digital research ethics.
Author: Sara Price
Publisher: SAGE
ISBN: 1473971276
Category : Social Science
Languages : en
Pages : 726
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Book Description
Research on and with digital technologies is everywhere today. This timely, authoritative Handbook explores the issues of rapid technological development, social change, and the ubiquity of computing technologies which have become an integrated part of people′s everyday lives. This is a comprehensive, up-to-date resource for the twenty-first century. It addresses the key aspects of research within the digital technology field and provides a clear framework for readers wanting to navigate the changeable currents of digital innovation. Main themes include: - Introduction to the field of contemporary digital technology research - New digital technologies: key characteristics and considerations - Research perspectives for digital technologies: theory and analysis - Environments and tools for digital research - Research challenges Aimed at a social science audience, it will be of particular value for postgraduate students, researchers and academics interested in research on digital technology, or using digital technology to undertake research.
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
ISBN: 1799801330
Category : Business & Economics
Languages : en
Pages : 532
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Book Description
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author: Claire Hewson
Publisher: SAGE
ISBN: 147394404X
Category : Social Science
Languages : en
Pages : 266
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Book Description
The internet is a compelling tool for research, enabling efficient, cost-effective data collection and facilitating access to large samples and new populations. This book presents a state-of-the-art guide to the internet as a tool for conducting research in the social and behavioural sciences using qualitative, quantitative and mixed methods approaches. New to this edition: Fully re-written to reflect the emergence of Web 2.0 technologies Expanded coverage of web surveys for data collection Unobtrusive methods to harvest data from online archives and documents New practical tools and resources, where to find them, and how to keep up-to-date with new developments as they emerge New chapter on research ethics and discussion of ethical practicalities throughout Guiding the reader through the theoretical, ethical and practical issues of using the internet in research, this is an essential resource for researchers wishing to assess how the latest techniques, tools and methods in internet-mediated research may support and expand research in their own field.
Author: Das, Subhankar
Publisher: IGI Global
ISBN: 1799844218
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Author: Cheryl N. Poth
Publisher: SAGE
ISBN: 1526453711
Category : Social Science
Languages : en
Pages : 440
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Book Description
Explaining both why and how to use mixed methods for discovering solutions to complex research problems, this guide gives readers the tools to adapt approaches to suit their own research conditions. Written in a warm, encouraging tone and packed with helpful diagrams and visual organizers, it provides an easy-to-follow map to the mixed methods process, covering everything from ‘what is mixed methods research?’ to framing, integrating, and describing a complexity-sensitive mixed methods approach. Features include: Key questions to navigate the important concepts of each chapter Practice alerts to provide practical tips on working in the field Chapter check-ins to assess development of key skills Further reading to expand and deepen knowledge of mixed methods practices An annotated glossary to get to grips with foundational terms and revise for exams Supported throughout by real-world examples and advice from the author and other mixed methods experts, this book helps readers succeed in their projects and think innovatively about the methods they use.
Author: Satish Nambisan
Publisher: Edward Elgar Publishing
ISBN: 1788119983
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and short-term social, economic and cultural consequences of their offerings. This Handbook contributes to a transdisciplinary understanding of digital innovation with a diverse set of leading scholars and their distinct perspectives. The ideas and principles advanced herein set the agenda for future transdisciplinary research on digital innovation in ways that inform not only firm-level strategies and practices but also policy decisions and science-focused investments.
Author: Abusaada, Hisham
Publisher: IGI Global
ISBN: 1522592407
Category : Architecture
Languages : en
Pages : 474
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Book Description
The efficient usage, investigation, and promotion of new methods, tools, and technologies within the field of architecture, particularly in urban planning and design, is becoming more critical as innovation holds the key to cities becoming smarter and ultimately more sustainable. In response to this need, strategies that can potentially yield more realistic results are continually being sought. The Handbook of Research on Digital Research Methods and Architectural Tools in Urban Planning and Design is a critical reference source that comprehensively covers the concepts and processes of more than 20 new methods in both planning and design in the field of architecture and aims to explain the ways for researchers to apply these methods in their works. Pairing innovative approaches alongside traditional research methods, the physical dimensions of traditional and new cities are addressed in addition to the non-physical aspects and applied models that are currently under development in new settlements such as sustainable cities, smart cities, creative cities, and intercultural cities. Featuring a wide range of topics such as built environment, urban morphology, and city information modeling, this book is essential for researchers, academicians, professionals, technology developers, architects, engineers, and policymakers.
Author: Sebastian Kubitschko
Publisher: Springer
ISBN: 3319407007
Category : Social Science
Languages : en
Pages : 342
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Book Description
This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.
