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Author: Fabrizio Iaconetti
Publisher: Guerini e Associati
ISBN: 9788883357466
Category : Political Science
Languages : it
Pages : 173
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Book Description
Author: Fabrizio Iaconetti
Publisher: Guerini e Associati
ISBN: 9788883357466
Category : Political Science
Languages : it
Pages : 173
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Book Description
Author: Emanuele Bormida
Publisher: Enzo Delfino Editore
ISBN: 8895758196
Category : Political Science
Languages : en
Pages : 303
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Book Description
I leader nascono da un fattore biologico della storia, corrispondono a un bisogno, a un vuoto da riempire [A. Sardoni] È difficile e forse vano valutare a priori le promesse di un leader, ma di Matteo Renzi sono innegabili il carisma e l'estrema familiarità con i media, spesso asserviti al suo messaggio politico fino a fondersi con esso. Questo testo vuole indagare i diversi aspetti della costruzione del consenso e della strategia elettorale del sindaco di Firenze, nel contesto più ampio della comunicazione politica in Italia dalla Prima Repubblica ad oggi alla luce dello straordinario successo del mezzo televisivo, con la sua logica di semplificazione, del crollo dei partiti, della perdita di consenso e della crescente personalizzazione della politica, che ha avuto in Berlusconi uno dei suoi maggiori protagonisti.
Author: Matteo Venturini
Publisher: Lulu.com
ISBN: 8898212291
Category : Law
Languages : en
Pages : 76
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Book Description
Al giorno d'oggi internet rappresenta una seria e valida alternativa al business tradizionale. Il turismo, sin dai primi anni Novanta, ha subito delle forti mutazioni, soprattutto dal punto di vista promozionale. In questo libro è dettagliatamente descritta l'analisi di tutti gli aspetti che girano intorno al mondo del web marketing in ambito turistico.
Author: Quique Peinado
Publisher: Isbn Edizioni
ISBN: 8876384472
Category :
Languages : en
Pages : 281
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Book Description
Author:
Publisher: Springer Nature
ISBN: 3031544838
Category :
Languages : en
Pages : 421
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Book Description
Author: Donald Sassoon
Publisher: Routledge
ISBN: 1317893778
Category : Political Science
Languages : en
Pages : 249
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Book Description
This popular text provides a detailed study of the social and economic structures that underpin the Italian political system. Thoroughly updated, the second edition covers the 1994 election results and the rise of Berlusconi's Forza Italia, the impact of European integration and the anti-corruption campaign of the early 90s.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 612
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Book Description
Includes sections "Rassegna delle pubblicazioni economiche" and "Rassegna della stampa economica periodica."
Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134489897
Category : Social Science
Languages : en
Pages : 238
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Book Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author: Giuseppe Casale
Publisher: FrancoAngeli
ISBN: 9788846437013
Category : Political Science
Languages : en
Pages : 516
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Book Description
Author: Alessandra De Chiara
Publisher: Springer
ISBN: 3319402013
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This book investigates the dynamics of the management of sustainability in networks and clusters – an area of increasing importance that is neglected by the many studies addressing sustainability at the single-enterprise level. The focus is in particular on projects involving groups of enterprises with a high level of productive interdependence and steady relations that allow sharing of resources and activities. The book is organized into two parts, the first of which discusses the value of the territory for firm competitiveness, examines the importance of social capital in creating sustainable business behaviors and “unique” networks, and describes principles and tools for the implementation and management of sustainability strategies in networks or clusters. The second part then presents the methodology and outcomes of empirical research conducted on industrial districts and productive centres in Campania, southern Italy, which are representative of Italian productive chains. The book will be of value to all management scholars with an interest in this field, as well as to readers wishing to learn more of the role of local institutions.
