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Author: Gabe Zichermann
Publisher: John Wiley & Sons
ISBN: 0470562234
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author: Gabe Zichermann
Publisher: John Wiley & Sons
ISBN: 0470562234
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author: Wolfgang U. Dressler
Publisher: Walter de Gruyter
ISBN: 3110874083
Category : Language Arts & Disciplines
Languages : en
Pages : 333
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Book Description
TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.
Author:
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 20
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Book Description
Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.
Author: Jane McGonigal
Publisher: Penguin
ISBN: 1101475498
Category : Psychology
Languages : en
Pages : 334
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Book Description
“McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.
Author: Lunella Mereu
Publisher: De Gruyter Mouton
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 446
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Book Description
This series consists of collected volumes and monographs about specific issues dealing with interfaces among the subcomponents of linguistic structure: phonology-morphology, phonology-syntax, syntax-semantics, syntax-morphology, and syntax-lexicon. Recent linguistic research has recognized that the subcomponents of grammar interact in non-trivial ways. What is currently under debate is the actual range of such interactions and their most appropriate representation in grammar, and this is precisely the focus of this series. Specifically, it provides a general overview of various topics by examining them through the interaction of grammatical components. The books function as a state-of- the-art report of research.
Author: Leslie Bruder
Publisher: Jones & Bartlett Learning
ISBN: 1284289842
Category : Medical
Languages : en
Pages : 250
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Book Description
Hot Stone Massage: A Three-Dimensional Approach, by Leslie Bruder, is a user-friendly, easy-to-follow manual designed to teach professional massage therapists how to give a safe, effective, and artful hot stone massage. The book covers every aspect of administering a hot stone massage including the many types of stones along with their geological origin, equipment and accessories needed, room set up, benefits and precautions, diseases and conditions to avoid, physiological effects of heat and cold, effective stone temperatures, diagrams for stone placement, creative massage techniques, and a novel system for optimal stone management and flow. The book's centerpiece is a unique three-dimensional approach to hot stone massage, which involves working on both sides of the body at once, removing stones from beneath clients without their involvement, and transitioning seamlessly from one body part to another.
Author: Shane Peacock
Publisher: Tundra Books
ISBN: 0887769284
Category : Young Adult Fiction
Languages : en
Pages : 266
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Book Description
After the harrowing experience of losing his mother while solving a brutal murder in London’s East End, young Sherlock Holmes commits himself to fighting crime … and is soon involved in another case. While visiting his father at the magnificent Crystal Palace, Sherlock stops to watch a remarkable and dangerous trapeze performance high above, framed by the stunning glass ceiling of the legendary building. Suddenly, the troupe’s star is dropping, screaming and flailing, toward the floor. He lands with a sickening thud just a few feet away, and rolls up almost onto the boy’s boots. Unconscious and bleeding profusely, his body is grotesquely twisted. In the mayhem that follows, Sherlock notices something that no one else sees — something is amiss with the trapeze bar! He knows that foul play is afoot. What he doesn’t know is that his discovery will put him on a frightening, twisted trail that leads to an entire gang of notorious criminals. Wrapped in the fascinating world of Victorian entertainment, its dangerous performances, and London’s dark underworld, Death in the Air raises The Boy Sherlock Holmes to a whole new level. Be sure not to miss Eye of the Crow, The Boy Sherlock Holmes, His First Case.
Author:
Publisher: Pustaka Widyatama
ISBN: 9789796101504
Category : English language
Languages : id
Pages : 756
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Book Description
Author: Flaminio Gualdoni
Publisher:
ISBN: 9788857213521
Category : Art
Languages : en
Pages : 0
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Book Description
A richly illustrated and extremely enjoyable reference book on the historical evolution of the nude. From the Paleolithic "great mothers" to the Greek athletes, from the Venus of Urbino by Titian to Leonardo's Vitruvian Man, from the Odalisque by Boucher to those by Ingres, to the Amazons of Helmut Newton and the desolate, lifeless bodies of Andres Serrano, the nude is the theme of artistic representation par excellence. The nude body as the incarnation of perfect beauty and the suspicions concerning its sensuality imposed by Christian culture; the renewed triumph of ancient beauty in the Renaissance and the study of anatomy; the visual licentiousness of the eighteenth century and the photographic nude; ideal beauty, eroticism, pornography; the nude also as representation of the ugly and its flaunted truthfulness in the art of the twentieth century; the nude that itself becomes a work of art in the avant-garde of the post-WWII period, with performance, body art and experimental theater. These threads of the narration make for a deeply informative historical exploration of the nude in Western art, all conducted around a rich apparatus of images.
Author: Rainer W. Schlegelmilch
Publisher: TeNeues
ISBN: 9783832796570
Category : Photography
Languages : en
Pages : 0
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Book Description
*** Reduced from $210.00 while stocks last *** Starting in the late 1960s but especially in the 70s, the most innovative Italian coachbuilders from Bertone to Pininfarina followed a radical design path. With fantastical wedge-shaped speedsters, their goal was nothing less than reimagining the car. Many of their ideas--as reflected in the concept vehicles in this book--ended up on the scrap heap of design history, while other concepts have remained influential up to the present. Rainer W. Schlegelmilch, best known for his spectacular Formula 1 photography, captured all of this 70s explosion of automotive creativity with his unique photographic eye. With his artful staging, the angular concept car silhouettes took on the curvy and alluring forms of models. Through these futuristic design concepts from the 70s, we get even closer to the spirit of that decade--one that continues to hold us in its thrall. Text in English, German and French SELLING POINTS: *Contains all important background information on the cars featured: how they came about and what became of them ILLUSTRATIONS: 180 colour photographs
