Author: Janet Meiners Thaeler
Publisher: Happy About
ISBN: 1600051545
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Category : Social Science
Languages : en
Pages : 252
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Book Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author: Tim Vandehey
Publisher: Mascot Books
ISBN: 9781631777431
Category :
Languages : en
Pages :
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Book Description
Written a Book? Good for you. Published It? Awesome. Want People to Buy It? Get a Platform. In How to Sell a Crapload of Books, Tim Vandehey, New York Times bestselling ghostwriter, and Naren Aryal, CEO and Publisher of Mascot Books, share 10 secrets about building a killer marketing platform that nobody else is talking about. We're not talking commonplace, no-duh advice like "build your Twitter following" or "write a professional press release", but straight talk like: Start building your platform at least a year before your book comes out, Press releases are a waste of time; publicists are a waste of money, Half of your marketing opportunities come because someone finds you by accident, Forget the New York Times; focus on your local paper Today, being an author is about professionalism and determination, cleverness and creativity, technological savvy and old-fashioned hustle. If you want to sell books, get a publishing deal or even turn writing into a full-time career, you have to be a marketer, not just a writer. Let Tim and Naren show you how. Book jacket.
Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408156768
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Author: Colin Bryar
Publisher: St. Martin's Press
ISBN: 1250267609
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.
Author: Anastasia Higginbotham
Publisher: Ordinary Terrible Things
ISBN: 9781948340007
Category : Juvenile Fiction
Languages : en
Pages : 64
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Book Description
People of color are eager for white people to deal with their racial ignorance. White people are desperate for an affirmative role in racial justice. Not My Idea: A Book About Whiteness helps with conversations the nation is, just now, finally starting to have.
Author: Sarah J. Robinson
Publisher: WaterBrook
ISBN: 0593193539
Category : Religion
Languages : en
Pages : 257
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Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
Author: Jon Card
Publisher:
ISBN: 9781916351707
Category :
Languages : en
Pages : 144
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Book Description
Jon Card has worked as a business journalist for over 15 years, writing for titles including The Times, Daily Telegraph and The Guardian, and has interviewed and written about many of the world's foremost entrepreneurs.Here, Jon lifts the lid on how the media selects stories for publication and how you, too, can get press and publicity for your business. You'll hear from a range of top business journalists including Emma Sheppard, freelance writer for The Guardian, BBC and WIRED and James Hurley, enterprise editor at The Times.You'll learn the time-honoured storytelling techniques that Oscar-winning film directors, PR gurus, savvy business leaders and successful politicians use to capture the attention and imagination of audiences.Jon also delves into the media strategies used by world famous entrepreneurs such as Sir Richard Branson, Steve Jobs, Elon Musk, Anita Roddick and James Dyson.He answers key questions for all entrepreneurs: - How do I get journalists to write about my business?- Why do some businesses gain more publicity than others?- What do famous entrepreneurs have in common?- How can I use the press to grow my business?- How do I make my company FAMOUS?"The ultimate handbook for any entrepreneur looking to get their venture into the media."Rebecca Burn-Callander, Daily Telegraph"Awesome. Jon's advice and strategies led me to appear on CNN, BBC, Forbes and countless other publications."Caspar Craven, serial entrepreneur, adventurer and speaker"A must-read for anyone starting out in business on how the media actually works." Madeleine Cuff, Business Sustainability Journalist 2018
Author: Mark Shulman
Publisher: Annick Press
ISBN: 9781550378405
Category : Juvenile Nonfiction
Languages : en
Pages : 70
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Book Description
This hilariously helpful guide explores every stage of video production, from brainstorming, to organizing a shoot, to finally piecing it all together.
Author: Jeff Crilley
Publisher: Brown Books
ISBN: 9780972647403
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
