Author: Laurence Minsky
Publisher: Routledge
ISBN: 9781887229203
Category : Advertising
Languages : en
Pages : 0
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Book Description
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: Dan Kennedy
Publisher:
ISBN: 9781642253467
Category :
Languages : en
Pages : 224
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Book Description
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit-and what to do to x it. e key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue-your business depends on it!
Author: Patrick Gilbert
Publisher:
ISBN: 9781632217684
Category :
Languages : en
Pages : 344
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Book Description
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: Timothy R. V. Foster
Publisher: Kogan Page Publishers
ISBN: 9780749438661
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Written in an easy-to-read style, this work is suitable for anyone who operates as a consultant. How to Succeed as an Independant Consultant contains strategies and techniques for increased success by focusing on key topics such as: self-promotion, communication, building credibility and building and maintaining relationships.
Author: John Angus MacDonald
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 414
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Book Description
Author: Niccolò Machiavelli
Publisher: DigiCat
ISBN:
Category : Self-Help
Languages : en
Pages : 2922
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Book Description
This meticulously edited collection contains the greatest books of ancient wisdom and modern guides to financial success, empowerment, personal development and peace, achieving the full potential of your mind and spirit: Wallace D. Wattles: The Science of Getting Rich The Science of Being Well How to Get What You Want William Walker Atkinson: The Secret of Success Thought-Force in Business and Everyday Life The Power of Concentration P. T. Barnum: The Art of Money Getting The Humbugs of the World Benjamin Franklin: The Autobiography The Way to Wealth Orison Swett Marden: Architects of Fate He Can Who Thinks He Can, and Other Papers on Success in Life How To Succeed Prosperity – How to attract it James Allen: From Poverty to Power As a Man Thinketh Eight Pillars of Prosperity Foundation Stones to Happiness and Success Russell Conwell: Acres of Diamonds The Key to Success What You Can Do With Your Will Power Praying for Money Henry Harrison Brown: Dollars Want Me (Twin Editions) Thorstein Veblen: The Theory of Business Enterprise Émile Cou: Self Mastery Through Conscious Autosuggestion Kahlil Gibran: The Prophet Marcus Aurelius: Meditations Niccolò Machiavelli: The Prince Lao Tzu: Tao Te Ching B. F. Austin: How to Make Money Charles F. Haanel: The Master Key System Robert Collier: The Secret of the Ages Elbert Hubbard: A Message to Garcia William Crosbie Hunter: Dollars and Sense Harry A. Lewis: Hidden Treasures; Or, Why Some Succeed While Others Fail Florence Scovel Shinn: The Game of Life and How to Play It Napoleon Hill: Think and Grow Rich George Matthew Adams: You Can Genevieve Behrend: Your Invisible Power Elizabeth Towne: The Life Power and How to Use It Ralph Waldo Trine: In Tune with the Infinite
Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
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Book Description
