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Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Peter Sellers
Publisher: Editora Bibliomundi
ISBN: 1526039273
Category : Business & Economics
Languages : en
Pages : 35
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Book Description
About twelve or thirteen years ago, your ship came in, and you may not have even realized it. You see, that was about the time that personal computers started appearing in homes around the world, and we all started accessing the Internet. At the time, many of us didn’t realize it, but the playing field had just been totally leveled, and things that you never thought would be possible became possible. Your ship came in. If you didn’t realize that your ship had arrived back then, there is good news. You still have time to catch that ship before it sails away. With the use of the Internet, you can start your own business with very little invested. In fact, you can start your own business, and become financially secure – if not financially independent – with very little. This is what I meant when I said that the playing field had been leveled. Because we have the Internet, you have just as much of a chance at success as you would if you started a brick and mortar business. In fact, the chances of success are even higher, although many people don’t realize it. You see, with the Internet, you don’t need the large investment that would be required to start a traditional brick and mortar business. You also won’t have that overhead every month. You are also not subject to being limited to customers in your geographic area. You have a global customer base. That is what increases your chance of success. But you must also consider the other side of the coin. Anyone can start a business online, and right now – today – there are millions, if not billions, of online businesses. Not all of them do succeed. It takes time, patience, and know-how to make it work. It does not, however, take a lot of money. That isn’t to say that it doesn’t take any money. Anyone who tells you that you can successfully get an online business off of the ground, for free, is pretty much lying to you. Since you are reading this, the chances are good that you have considered starting your own online business at some point. You may have even done so – successfully. But if this is all new to you, you may be a bit concerned about the fact that you don’t have a product to sell. If you are not new to the whole idea of making a living online, you may have already realized the truth – everybody has something that can be sold online. What I’m talking about here is services, as opposed to physical or digital products. When you sell services, you and your service are essentially your product. Now, if you have a service – a skill – to sell, you have just increased your chances of success with an online business tremendously. Anyone can create or buy a product to sell to others. In fact, there are millions of people doing that right now, and again, not all of them are successful. In fact, few are successful - but not everyone has marketable skills. When a product creator wants to sell a product, and they do not have marketable skills, guess what? They hire someone who has the skills that they lack. Those that have sense enough to hire a professional to get the job done right are more likely to succeed. That’s where you come in. If you really think about it, you probably have skills that may not be very marketable out in the physical world, but those same skills may be in very high demand online. If you are a programmer, the chance that you will be hired by Microsoft and move to Redwood, California to work in a cushy office is slim to none. Those jobs are already taken. But there is lots of work to be had, and it is provided by people who are not sitting in an executive office in Redwood. As an Internet Marketer, you have most likely needed to hire the services of various professionals. These may have been writers, graphical designers, web designers, or programmers. But the chances are good that during your career as an Internet Marketer, you’ve picked up a few skills of your own. For example, as an Internet Marketer, you probably know quite a bit about writing sales copy. Do you have any idea how much that skill is worth online? There are copywriters making anywhere from $2000 on up to $20,000 for writing one webpage of sales copy right now. The difference in their rates depends on how well known they are, and how much success they have helped others to achieve. There are more and more people coming online everyday, trying to break into online business. They have absolutely no idea what they are doing, but they think that they know how to get started. It doesn’t take long before they realize that they don’t have a clue, and they start looking for help. Why isn’t their sales page working? Why aren’t they moving up through the ranks in the search engines? They need help – and they are willing to pay for it. Again, that’s where you come in. Internet marketers sell products, and sometimes, they supplement their income by selling their skills to other Internet marketers. It is a very common thing, and believe it or not, most Internet Marketers
Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author: Nick Usborne
Publisher: McGraw Hill Professional
ISBN: 0071415777
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1466815930
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
From the author of the Copywriter's Handbook comes Robert W. Bly's Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm). If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118875060
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author: Rick Crandall
Publisher: McGraw Hill Professional
ISBN: 9780071398718
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Mark Hayes
Publisher: Lulu.com
ISBN: 1483401820
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
"This guide will teach you everyhing you need to know to get your own business off the ground while avoiding the costly mistakes that can kill new dropshipping ventures. We will discuss everything from the dropshipping fundamentals to how to operate a dropshipping business and deal with the problems that arise."--Back cover.
Author: Anthony O. Putman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
