Author: Ben Goode
Publisher:
ISBN: 9781885027108
Category : Humor
Languages : en
Pages : 108

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Author: Ben Goode
Publisher:
ISBN: 9781885027030
Category : Humor
Languages : en
Pages : 118

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Author: Brian Fugere
Publisher: Simon and Schuster
ISBN: 9780743269094
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Author: Alison D. Schonwald M.D., FAAP
Publisher: Penguin
ISBN: 1440696799
Category : Family & Relationships
Languages : en
Pages : 196

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Making potty time happy for toddlers and parents. It’s one of the first rites of passage in life. Somewhere around the age of 26 months—more or less—toddlers are introduced to the potty. In The Pocket Idiot’s Guide® to Potty Training Problems, Alison D. Schonwald, also known as “The Poop Doctor” of Boston’s Children’s Hospital, addresses the needs of parents and their reluctant toddlers in a warm, reassuring manner that will calm nerves and ease tension for both the baby and parents. • Includes tips on making the bathroom kid-friendly. • Explains what factors can confuse toddlers and keep them from succeeding at toilet training. • Helps parents design a step-by-step plan, use praise, and find incentives that work.

Author: John Hoover
Publisher: John Wiley & Sons
ISBN: 0471750891
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening

Author: Brett Martin
Publisher: Penguin
ISBN: 0143125699
Category : Performing Arts
Languages : en
Pages : 337

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Book Description
The 10th anniversary edition, now with a new preface by the author "A wonderfully smart, lively, and culturally astute survey." - The New York Times Book Review "Grand entertainment...fascinating for anyone curious about the perplexing miracles of how great television comes to be." - The Wall Street Journal "I love this book...It's the kind of thing I wish I'd been able to read in film school, back before such books existed." - Vince Gilligan, creator of Breaking Bad and co-creator of Better Call Saul In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows on cable channels dramatically stretched television’s narrative inventiveness, emotional resonance, and creative ambition. Combining deep reportage with critical analysis and historical context, Brett Martin recounts the rise and inner workings of this artistic watershed - a golden age of TV that continues to transform America's cultural landscape. Difficult Men features extensive interviews with all the major players - including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), David Milch (NYPD Blue, Deadwood), Alan Ball (Six Feet Under), and Vince Gilligan (Breaking Bad, Better Call Saul) - and reveals how television became a truly significant and influential part of our culture.

Author: Ben Goode
Publisher:
ISBN: 9781885027146
Category : Humor
Languages : en
Pages : 108

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Author: Larry Winget
Publisher: Penguin
ISBN: 144065929X
Category : Self-Help
Languages : en
Pages : 248

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Book Description
Read Larry Winget's posts on the Penguin Blog The Pitbull of Personal Development and New York Time bestselling author is back with advice on the dumb things people do to sabotage their success What do people really want? They want what they've got. It's a simple formula. You have what you want because your actions produced your results. Not your words and certainly not your wants. In his signature caustic yet lovable style, Larry Winget dishes out straight talk on what he calls "life's messes", and offers sound, simple solutions. Taking on business, family, health, being fat, being stupid, success, money, and more, Larry Winget points out exactly which changes have to take place in order for people to turn their lives around. A little bit of business, a little bit of personal development, a little finance, a little parenting, a little health and wellness, The Idiot Factor will help anyone identify his or her own "areas of stupidity" and take action to finally achieve real success.

Author: Loretta Graziano Breuning
Publisher: Rowman & Littlefield
ISBN: 1538144204
Category : Self-Help
Languages : en
Pages : 191

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Book Description
Rewire your brain to avoid the trap of comparison and status-seeking to achieve more contentment and satisfaction from life People care about status despite their best intentions because our brains are inherited from animals who cared about status. The survival value of status in the state of nature helps us understand our intense emotions about status today. Beneath your verbal brain, you have the brain common to all mammals. It rewards you with pleasure hormones when you see yourself in a position of strength, and it alarms you with stress hormones when you see yourself in a position of weakness. But constant striving for status can be anxiety-provoking and joy-stealing. Nothing feels like enough to our mammal brain. It releases those stress chemicals when you think others are ahead of you. Here, Loretta Breuning shines a light on the brain processes that encourage us to seek higher status. She teaches us how to rewire those connections for more contentment and less stress. No more worrying about keeping up with the Joneses. Your new way of thinking will blaze new trails to your happy hormones and you will RELAX.

Author: Sarah J. Robinson
Publisher: WaterBrook
ISBN: 0593193539
Category : Religion
Languages : en
Pages : 257

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Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.