Author: Bruce Cameron Brown
Publisher: Atlantic Publishing Company
ISBN: 1601383045
Category : Web site development
Languages : en
Pages : 722
Book Description
Web sites are an essential tool that every business must have in today s economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilise this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.
How to Build Your Own Web Site with Little Or No Money
Author: Bruce Cameron Brown
Publisher: Atlantic Publishing Company
ISBN: 1601383045
Category : Web site development
Languages : en
Pages : 722
Book Description
Web sites are an essential tool that every business must have in today s economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilise this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.
Publisher: Atlantic Publishing Company
ISBN: 1601383045
Category : Web site development
Languages : en
Pages : 722
Book Description
Web sites are an essential tool that every business must have in today s economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilise this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.
How to Make $100 a Day with Zero Skills and No Money
Author: Esther Bose Odejimi
Publisher: Esther Odejimi
ISBN:
Category :
Languages : en
Pages : 34
Book Description
This ebook will teach those that are interested in using the internet to earn an income but don't know how and more especially when such an individual does not have any skills with which he can make money on the internet. In this book, you will learn how to utilise the power of people with skills to make money off them without them knowing and neither will your customers know too. It is a book designed to teach anyone what is popularly known as "outsourcing" or "online arbitrage" or "online brokering". It is also a system that allows people with no money to spend at all to utilise and make money. I have used it, it worked for me and I'm sure whoever buys the book and put the training into action will see results. The book laid out 3 basic methods of earning income online without leaving the comfort of your home. Give this book a trial, you won't be disappointed.
Publisher: Esther Odejimi
ISBN:
Category :
Languages : en
Pages : 34
Book Description
This ebook will teach those that are interested in using the internet to earn an income but don't know how and more especially when such an individual does not have any skills with which he can make money on the internet. In this book, you will learn how to utilise the power of people with skills to make money off them without them knowing and neither will your customers know too. It is a book designed to teach anyone what is popularly known as "outsourcing" or "online arbitrage" or "online brokering". It is also a system that allows people with no money to spend at all to utilise and make money. I have used it, it worked for me and I'm sure whoever buys the book and put the training into action will see results. The book laid out 3 basic methods of earning income online without leaving the comfort of your home. Give this book a trial, you won't be disappointed.
How to Quickly Build a Professional Looking Website with Wordpress 5.0
Author: Ionuț-Alexandru Popa
Publisher: Ionuț Alexandru Popa
ISBN: 0463646363
Category : Computers
Languages : en
Pages : 104
Book Description
Edition for WordPress 5.0 What if you could choose, buy a domain name, then host your own website for literally pocket change. It’s not a dream, but something you can manage by yourself. You don’t need coding skills. Just follow the steps outlined in this book and you’ll be online in no time. Building a website might seem an intimidating task for many, but the truth is there are plenty of free tutorials and guides that can help you build a website from scratch in no time, even if you don’t have previous experience with programming. If you’re already a typical Internet user, the chance is you already know how to do many of the things outlined in this book. All I’m trying to do is piece all things together in an easy to follow step-by-step guide so you can focus on getting to the finish line, which is hitting that “Publish” button of your first post. This book will cover all the basics, advice about picking your first domain name, choosing the right hosting provider and then starting your first website using WordPress, the go-to free open source software for creating blogs and websites in a matter of minutes. It’s one of the rare instances when free doesn’t mean “of questionable value”. I’ve picked WordPress because I’ve been using it to build and manage my friends’ blogs, clients’ and my own websites since 2006. I’ll keep recommending WordPress because it’s very easy to use and yet powerful enough to do what you set your mind to by using any of the free or paid plugins and themes developed by an active international community of WordPress enthusiasts. Over 100 million websites are using WordPress. They can’t all be wrong, right? And did I say you don’t need coding skills to build your own website? I’ve said it and you may hear it a couple of times more from me because that’s an important part of the reason I’ve started writing this book. Most people assume you need some sort of programming knowledge to build a website, but the reality is there are plenty of free tools you can use to go online with just a few easy clicks. If you’ve used a computer or smartphone before you’ll have no problems understanding what I’ll be showing you in this book. If you decide you need a website there’s nothing really stopping you from starting without needing extra help. Read on and you’ll see how easy it is to publish your first post on your own website.
Publisher: Ionuț Alexandru Popa
ISBN: 0463646363
Category : Computers
Languages : en
Pages : 104
Book Description
Edition for WordPress 5.0 What if you could choose, buy a domain name, then host your own website for literally pocket change. It’s not a dream, but something you can manage by yourself. You don’t need coding skills. Just follow the steps outlined in this book and you’ll be online in no time. Building a website might seem an intimidating task for many, but the truth is there are plenty of free tutorials and guides that can help you build a website from scratch in no time, even if you don’t have previous experience with programming. If you’re already a typical Internet user, the chance is you already know how to do many of the things outlined in this book. All I’m trying to do is piece all things together in an easy to follow step-by-step guide so you can focus on getting to the finish line, which is hitting that “Publish” button of your first post. This book will cover all the basics, advice about picking your first domain name, choosing the right hosting provider and then starting your first website using WordPress, the go-to free open source software for creating blogs and websites in a matter of minutes. It’s one of the rare instances when free doesn’t mean “of questionable value”. I’ve picked WordPress because I’ve been using it to build and manage my friends’ blogs, clients’ and my own websites since 2006. I’ll keep recommending WordPress because it’s very easy to use and yet powerful enough to do what you set your mind to by using any of the free or paid plugins and themes developed by an active international community of WordPress enthusiasts. Over 100 million websites are using WordPress. They can’t all be wrong, right? And did I say you don’t need coding skills to build your own website? I’ve said it and you may hear it a couple of times more from me because that’s an important part of the reason I’ve started writing this book. Most people assume you need some sort of programming knowledge to build a website, but the reality is there are plenty of free tools you can use to go online with just a few easy clicks. If you’ve used a computer or smartphone before you’ll have no problems understanding what I’ll be showing you in this book. If you decide you need a website there’s nothing really stopping you from starting without needing extra help. Read on and you’ll see how easy it is to publish your first post on your own website.
How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
ISBN: 1601384408
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)
Publisher: Atlantic Publishing Company
ISBN: 1601384408
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)
Starting and Running a Small Business For Canadians For Dummies All-in-One
Author: John Aylen
Publisher: John Wiley & Sons
ISBN: 1118223896
Category : Business & Economics
Languages : en
Pages : 672
Book Description
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
Publisher: John Wiley & Sons
ISBN: 1118223896
Category : Business & Economics
Languages : en
Pages : 672
Book Description
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
111 Tips To Make Money With Writing
Author: Doris-Maria Heilmann
Publisher: eBook Partnership
ISBN: 198866408X
Category : Business & Economics
Languages : en
Pages : 112
Book Description
Now more important than ever: to make more money with writing!Does Writing for a Living Sound too Good to be True?Achieve your writing work from the comfort of your home or at a favorite cafe, or while vacationing on a sun-filled, breezy island ... Discover how to create your own satisfying, well-paid writing career. Writing for a living doesn't mean you have to wait forever until royalties rolling in. Do you want to use your excellent writing skills and experiences to build the life of your dreams - where you don't have to report to a boss or to an office? Where you work when you want, from wherever you want, on projects you enjoy?Use your book's manuscript to extend your revenues, find tons of freelance writing opportunities in this author guide, and learn everything about grants, crowd-funding, fellowships, writing contests, or writer vacations in beautiful, tranquil, yet free residencies.Writing for a living offers lots of advantages - you get to choose when and where you work, and with whom. But it's not enough to say you want to make a living as a writer; you need to know HOW. You need a concrete plan to bridge the gap between where you are now to where you want to be. This book shows you exactly the many possibilities to become a full-time writer - with a lot more than 111 tips - how to make a great living from writing. It also shows how to use your manuscripts and blogs to teach online, create successful podcasts, or get speaking assignments.
Publisher: eBook Partnership
ISBN: 198866408X
Category : Business & Economics
Languages : en
Pages : 112
Book Description
Now more important than ever: to make more money with writing!Does Writing for a Living Sound too Good to be True?Achieve your writing work from the comfort of your home or at a favorite cafe, or while vacationing on a sun-filled, breezy island ... Discover how to create your own satisfying, well-paid writing career. Writing for a living doesn't mean you have to wait forever until royalties rolling in. Do you want to use your excellent writing skills and experiences to build the life of your dreams - where you don't have to report to a boss or to an office? Where you work when you want, from wherever you want, on projects you enjoy?Use your book's manuscript to extend your revenues, find tons of freelance writing opportunities in this author guide, and learn everything about grants, crowd-funding, fellowships, writing contests, or writer vacations in beautiful, tranquil, yet free residencies.Writing for a living offers lots of advantages - you get to choose when and where you work, and with whom. But it's not enough to say you want to make a living as a writer; you need to know HOW. You need a concrete plan to bridge the gap between where you are now to where you want to be. This book shows you exactly the many possibilities to become a full-time writer - with a lot more than 111 tips - how to make a great living from writing. It also shows how to use your manuscripts and blogs to teach online, create successful podcasts, or get speaking assignments.
How to build your First Passive Income with No Money Down
Author:
Publisher: John Emmanuel
ISBN:
Category : Business & Economics
Languages : en
Pages : 61
Book Description
How to build your First Passive Income with No Money Down is based on Real Life Personal Experience on build your First Passive Income. This book offer a straight-to-the-point comprehensive, straight to the point approach, with proven result to get you started. Anyone can start to build their first income online. Suitable for any age. This is a great start for someone who has no money to begin with.
Publisher: John Emmanuel
ISBN:
Category : Business & Economics
Languages : en
Pages : 61
Book Description
How to build your First Passive Income with No Money Down is based on Real Life Personal Experience on build your First Passive Income. This book offer a straight-to-the-point comprehensive, straight to the point approach, with proven result to get you started. Anyone can start to build their first income online. Suitable for any age. This is a great start for someone who has no money to begin with.
Small Time Operator
Author: Bernard B. Kamoroff
Publisher: Rowman & Littlefield
ISBN: 1589796640
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Be a success on your own terms with what Library Journal has called "The best of the genre," and "A remarkable step-by-step manual." Thoroughly updated to reflect recent changes in tax law and other government regulations, the book covers acquiring permits and licenses; creating a business plan; buying a franchise; dealing with the IRS; and handling insurance, contracts, pricing, trademarks, and more.
Publisher: Rowman & Littlefield
ISBN: 1589796640
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Be a success on your own terms with what Library Journal has called "The best of the genre," and "A remarkable step-by-step manual." Thoroughly updated to reflect recent changes in tax law and other government regulations, the book covers acquiring permits and licenses; creating a business plan; buying a franchise; dealing with the IRS; and handling insurance, contracts, pricing, trademarks, and more.
The First Time Investor: How to Invest with Little Money
Author: Bruce Walker
Publisher: Bruce Walker
ISBN: 1533075964
Category : Business & Economics
Languages : en
Pages : 50
Book Description
Do You Know That Most Wealthy People Are Highly Successful Investors?? Investing is Not Gambling Learning how to grow your money by making smart investments can open doors to financial freedom and provide stability in later life -- but how are you supposed to get started, especially in this economy? Is it truly safe to invest, and what about you non-financial resources such as time and energy? Investing is not just about money In The First Time Investor, Bruce Walker reveals smart investment moves that you can make whether you're a millennial in your 20s or a professional who is nearing retirement. It's not just a book about managing your finances -- The First Time Investor is a blueprint for proactive people who want to make the most of their health, emotional well-being, and personal relationships. In This Book, You Will Discover: • The meaning of key financial terms, such as “bond”, “index fund”, and “diversification” • How to invest when you only have a "small" amount of money • Why investing in your physical health is as important as investing in stocks • How to prosper financially, wisely grow your money, and live well Filled with scenarios, practical information, and motivational advice, the advice in this book will help you choose money-savvy investment strategies that will greatly enhance your quality of life. Download Now and Be a Smart Investor
Publisher: Bruce Walker
ISBN: 1533075964
Category : Business & Economics
Languages : en
Pages : 50
Book Description
Do You Know That Most Wealthy People Are Highly Successful Investors?? Investing is Not Gambling Learning how to grow your money by making smart investments can open doors to financial freedom and provide stability in later life -- but how are you supposed to get started, especially in this economy? Is it truly safe to invest, and what about you non-financial resources such as time and energy? Investing is not just about money In The First Time Investor, Bruce Walker reveals smart investment moves that you can make whether you're a millennial in your 20s or a professional who is nearing retirement. It's not just a book about managing your finances -- The First Time Investor is a blueprint for proactive people who want to make the most of their health, emotional well-being, and personal relationships. In This Book, You Will Discover: • The meaning of key financial terms, such as “bond”, “index fund”, and “diversification” • How to invest when you only have a "small" amount of money • Why investing in your physical health is as important as investing in stocks • How to prosper financially, wisely grow your money, and live well Filled with scenarios, practical information, and motivational advice, the advice in this book will help you choose money-savvy investment strategies that will greatly enhance your quality of life. Download Now and Be a Smart Investor
Personal Branding For Dummies
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118915550
Category : Business & Economics
Languages : en
Pages : 381
Book Description
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Publisher: John Wiley & Sons
ISBN: 1118915550
Category : Business & Economics
Languages : en
Pages : 381
Book Description
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.