Housework and Housewives in American Advertising PDF Download
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Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 276
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Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 276
Get Book Here
Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 254
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Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author: Emily West
Publisher: Taylor & Francis
ISBN: 1000859282
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Diana Cucuz
Publisher: University of Toronto Press
ISBN: 1487518730
Category : History
Languages : en
Pages : 269
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Book Description
Throughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to influence the Soviet public and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women’s Hearts and Minds relies on USIA archives, issues of Amerika, and American women’s magazines such as the Ladies’ Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers. This study analyses how Amerika was used to appeal to Sovietwomen. Portrayed in the US media as "babushkas," they were considered unfeminine, overworked, and deprived of consumer goods and services by a repressive regime. Diana Cucuz provides a gendered analysis of the USIA and of Amerika, whose propaganda campaign relied heavily on postwar conservative gender norms and images of domestic contentment to convey positive messages about the American way of life in the hopes of undermining the Soviet regime. Winning Women’s Hearts and Minds sheds light on the significance of women, gender, and consumption to international politics during the Cold War.
Author: Janelle Applequist
Publisher: Lexington Books
ISBN: 1498539521
Category : Language Arts & Disciplines
Languages : en
Pages : 169
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Book Description
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Author: Erika Polson
Publisher: Routledge
ISBN: 1351027328
Category : Social Science
Languages : en
Pages : 714
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Book Description
This companion brings together scholars working at the intersection of media and class, with a focus on how understandings of class are changing in contemporary global media contexts. From the memes of and about working-class supporters of billionaire "populists", to well-publicized and critiqued philanthropic efforts to bring communication technologies into developing country contexts, to the behind-the-scenes work of migrant tech workers, class is undergoing change both in and through media. Diverse and thoughtfully curated contributions unpack how media industries, digital technologies, everyday media practices—and media studies itself—feed into and comment upon broader, interdisciplinary discussions. They cover a wide range of topics, such as economic inequality, workplace stratification, the sharing economy, democracy and journalism, globalization, and mobility/migration. Outward-looking, intersectional, and highly contemporary, The Routledge Companion to Media and Class is a must-read for students and researchers interested in the intersections between media, class, sociology, technology, and a changing world.
Author: Elizabeth M. Perse
Publisher: Routledge
ISBN: 1136992359
Category : Language Arts & Disciplines
Languages : en
Pages : 407
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Book Description
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Author: Kathleen Lebesco
Publisher: Bloomsbury Publishing
ISBN: 147429622X
Category : Social Science
Languages : en
Pages : 369
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Book Description
The influence of food has grown rapidly as it has become more and more intertwined with popular culture in recent decades. The Bloomsbury Handbook of Food and Popular Culture offers an authoritative, comprehensive overview of and introduction to this growing field of research. Bringing together over 20 original essays from leading experts, including Amy Bentley, Deborah Lupton, Fabio Parasecoli, and Isabelle de Solier, its impressive breadth and depth serves to define the field of food and popular culture. Divided into four parts, the book covers: - Media and Communication; including film, television, print media, the Internet, and emerging media - Material Cultures of Eating; including eating across the lifespan, home cooking, food retail, restaurants, and street food - Aesthetics of Food; including urban landscapes, museums, visual and performance arts - Socio-Political Considerations; including popular discourses around food science, waste, nutrition, ethical eating, and food advocacy Each chapter outlines key theories and existing areas of research whilst providing historical context and considering possible future developments. The Editors' Introduction by Kathleen LeBesco and Peter Naccarato, ensures cohesion and accessibility throughout. A truly interdisciplinary, ground-breaking resource, this book makes an invaluable contribution to the study of food and popular culture. It will be an essential reference work for students, researchers and scholars in food studies, film and media studies, communication studies, sociology, cultural studies, and American studies.
Author: Hediye Özkan
Publisher: Rowman & Littlefield
ISBN: 1666923850
Category : Social Science
Languages : en
Pages : 189
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Book Description
Marginalized Women and Work in 20th- and 21st-Century British and American Literature and Media examines the intricate relationship between marginalized women and work through critical essays about representations of women’s work in non-canonical literary writings, mass media, and popular culture. Covering a broad range of texts including Paule Marshall’s fiction, Natasha Trethewey’s poetry, and the Netflix series Self Made: Inspired by the Life of Madam C.J. Walker, among others, this collection takes an intersectional approach in order to shed light on the definition and meaning of marginalized women's work and the value of their labor in the capitalistic economic systems of the twentieth and twenty-first centuries.
Author: Elizabeth Podnieks
Publisher: Springer
ISBN: 1137577673
Category : Social Science
Languages : en
Pages : 277
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Book Description
The definitions of fatherhood have shifted in the twenty-first century as paternal subjectivities, conflicts, and desires have registered in new ways in the contemporary family. This collection investigates these sites of change through various lenses from popular culture - film, television, blogs, best-selling fiction and non-fiction, stand-up comedy routines, advertisements, newspaper articles, parenting guide-books, and video games. Treating constructions of the father at the nexus of patriarchy, gender, and (post)feminist philosophy, contributors analyze how fatherhood is defined in relation to masculinity and femininity, and the shifting structures of the heteronormative nuclear family. Perceptions of the father as the traditional breadwinner and authoritarian as compared to a more engaged and involved nurturer are considered via representations of fathers from the US, Canada, Britain, Australia, South Africa, and Sweden.
