Housework and Housewives in American Advertising PDF Download
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Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 254
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Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 254
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Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author: Susan Strasser
Publisher: Macmillan
ISBN: 9780805067743
Category : History
Languages : en
Pages : 384
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Book Description
Finally back in print, with a new Preface by the author, this lively, authoritative, and pathbreaking study considers the history of material advances and domestic service, the "women's separate sphere," and the respective influences of advertising, home economics, and women's entry into the workforce. Never Done begins by describing the household chores of nineteenth-century America: cooking at fireplaces and on cast-iron stoves, laundry done with boilers and flatirons, endless water-hauling and fire-tending, and so on. Strasser goes on to explain and explore how industrialization transformed the nature of women's work. Easing some tasks and eliminating others, new commercial processes inexorably altered women's daily lives and relationships—with each other and with those they served.
Author: Vanessa Lengert
Publisher: GRIN Verlag
ISBN: 3638828174
Category : Literary Collections
Languages : en
Pages : 27
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Book Description
Seminar paper from the year 2006 in the subject American Studies - Miscellaneous, grade: 2,0, Ernst Moritz Arndt University of Greifswald, language: English, abstract: Die Arbeit erläutert Grundlagen der Werbung generell und speziell in Amerika. Der Schwerpunk liegt auf der Darstellung von Frauen in der Werbung. Today advertising is more than ever important for the success of a new product. Companies spend fortunes on analyzing the style the campaign should underlie, the media which should be used to distribute the advertisement, or the frequency by which it should be published. Advertising experts do not leave things to chance and therefore every aspect is evaluated. The most important issue those experts and the companies think about is the target group. “Advertisements are aimed at specific audiences, and the message is designed to fit the audience; these messages play on or even create the fears, needs, or desires of specific groups of people.” Two major audiences are simply men and women. For different reasons women constitute special target groups and therefore whole commercial campaigns are addressed to them in a way experts find adequate. To find out why women are addressed in particular and what kind of advertising the experts think might appeal to women will be an important topic in this work. But women function not only as addressee of advertising, they are quite often also seen as actors or models in campaigns. To analyze what different pictures of women are made up, if they are realistic and what they aim at will be discussed in the second part.
Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Category : Art
Languages : en
Pages : 356
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Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author: Elizabeth Patton
Publisher: Rowman & Littlefield
ISBN: 1442229705
Category : Social Science
Languages : en
Pages : 286
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Book Description
Coeditors Elizabeth Patton and Mimi Choi argue that an in-depth examination of media images of housework from the mid-nineteenth century to the early twenty-first century is long overdue. Modern depictions often imply that certain concerns can be resolved through excessive domesticity, reflecting some of the complicated and unfinished issues of second-wave feminism. Home Sweat Home: Perspectives on Housework and Modern Relationships reveals how widespread the cultural image of “perfect” housewives and the invisibility of household labor were in the past and remain today. In this collection of essays, contributors explore the construction of women as homemakers and the erasure of household labor from the middle-class home in popular representations of housework. They concentrate on such matters as the impact of second-wave feminism on families and gender relations; of popular culture—especially in film, television, magazines, and advertising—on our views of what constitutes home life and gender relations; and of changing views of sexuality and masculinity within the domestic sphere. Home Sweat Home will interest students and scholars of gender, cultural, media, and communication studies; sociology; and American history and appeal to anyone curious about housework, gender relations and popular culture.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 504
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Book Description
Author: John C. Super
Publisher:
ISBN:
Category : History
Languages : en
Pages : 424
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Book Description
Surveys the events and people of the United States and Canada from 1950 through 1959.
Author: Betty Friedan
Publisher: W. W. Norton & Company
ISBN: 0393322572
Category : Psychology
Languages : en
Pages : 587
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Book Description
The book that changed the consciousness of a country—and the world. Landmark, groundbreaking, classic—these adjectives barely describe the earthshaking and long-lasting effects of Betty Friedan's The Feminine Mystique. This is the book that defined "the problem that has no name," that launched the Second Wave of the feminist movement, and has been awakening women and men with its insights into social relations, which still remain fresh, ever since. A national bestseller, with over 1 million copies sold.
Author: Virginia Sapiro
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 582
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Book Description
Author: Juliann Sivulka
Publisher: Prometheus Books
ISBN: 1615920684
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
