Author: Ethan Leonard Moskowitz
Publisher:
ISBN:
Category :
Languages : en
Pages : 114

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Author: Illinois. General Assembly. House of Representatives
Publisher:
ISBN:
Category : Bills, Legislative
Languages : en
Pages : 1260

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Author: Pennsylvania. General Assembly
Publisher:
ISBN:
Category : Legislative journals
Languages : en
Pages : 716

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1082

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Author: Lynn R Kahle
Publisher: Routledge
ISBN: 1317474023
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Author: Illinois. General Assembly. House of Representatives
Publisher:
ISBN:
Category : Illinois
Languages : en
Pages :

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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 640

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Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1356

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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Author: Illinois
Publisher:
ISBN:
Category : Bills, Legislative
Languages : en
Pages : 1984

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1246

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