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Author: Axel Langer
Publisher: Lars Muller Publishers
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 168
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Book Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.
Author: Axel Langer
Publisher: Lars Muller Publishers
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 168
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Book Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.
Author: D.J. Huppatz
Publisher: Bloomsbury Publishing
ISBN: 1350068179
Category : Design
Languages : en
Pages : 193
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Book Description
Design is everywhere. It shapes not only our present but also our future. An essential introductory guide, Design: The Key Concepts covers fundamental design concepts: thinking, service, context, interaction, experience, and systems. Each concept is situated within a broad context, enabling the reader to understand design's contemporary practice and its relationship to issues such as new technology, social and economic development, globalization, and sustainability. Concepts are also explained by use of concise, illustrated case studies of contemporary objects, spaces, systems, and methods such as Uber, the iPhone, Kickstarter and IKEA. Chapter summaries and supporting discussion questions make this an engaging and accessible introduction for students and those new to the field. An annotated bibliography provides direction for further reading.
Author: Stephen J. Eskilson
Publisher: Yale University Press
ISBN: 0300233280
Category : Design
Languages : en
Pages : 473
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Book Description
A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
Author: Kevin Reed Donley
Publisher: Fulton Books, Inc.
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 208
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Book Description
The age of print was begun by Johannes Gutenberg in 1440 in Mainz, Germany. His invention of the mechanized and mass production of print replaced the previous handwriting of the scribes and was a transformative achievement. It was both the product of and a catalyst for far-reaching intellectual, social, and political changes that began during the Renaissance and continued for centuries right up to the present. The age of electronic media was begun by Steve Jobs in 1985 in Cupertino, California. His integration of the elements of desktop publishing--personal computer, page-layout software, page-description language, and laser printer--replaced the previous photomechanical processes of printing and was a transformative achievement. It was both the product of and a catalyst for the intellectual, social, and political changes during the digital revolution that will extend for generations into the future. This book discusses these two bookends in the age of print. It follows the transitions and stages of innovation in printing between the fifteenth and twenty-first centuries and shows how the inventors responsible for this progress are bound together in a chain of revolutionary technical change called disruptive continuity. While the works of Gutenberg and Jobs are separated by more than five centuries, there are striking parallels and differences between these two innovations. They both sparked the quantitative expansion of literacy and the spread of knowledge around the world. However, the emergence of electronic publishing--especially in its present-day social media forms--has brought a vast increase in the consumption of information while also heralding a qualitative transformation that places the tools of wireless and mobile multimedia publishing into the hands of billions of people on earth. Much in the same way that there was a historical lag between Gutenberg's invention and the full impact of printing on the world, so too in our own time, the long-term societal consequences of electronic publishing have yet to be realized.
Author: Christopher Scott Wyatt
Publisher: Parlor Press LLC
ISBN: 1602359784
Category : Design
Languages : en
Pages : 413
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Book Description
Pending
Author: Douglas Thomas
Publisher: Chronicle Books
ISBN: 1616896663
Category :
Languages : en
Pages : 209
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Book Description
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352
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Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Author: Grace Lees-Maffei
Publisher: Bloomsbury Publishing
ISBN: 1474241700
Category : Art
Languages : en
Pages : 241
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Book Description
Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores the idea of iconicity and what makes a design 'iconic', and fifty essays by leading design and cultural critics address the development of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.
Author: Steven Heller
Publisher: John Wiley & Sons
ISBN: 1119044707
Category : Design
Languages : en
Pages : 338
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Book Description
Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
Author: Adrian Shaughnessy
Publisher: Laurence King Publishing
ISBN: 1780677650
Category : Design
Languages : en
Pages : 350
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Book Description
Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won’t have been taught at college - for running a successful business. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.
