Helvetica Forever

Helvetica Forever PDF Author: Axel Langer
Publisher: Lars Muller Publishers
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 168

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Book Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.

Helvetica Forever

Helvetica Forever PDF Author: Axel Langer
Publisher: Lars Muller Publishers
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 168

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Book Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.

Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Category : Design
Languages : en
Pages : 388

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Book Description
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Design

Design PDF Author: D.J. Huppatz
Publisher: Bloomsbury Publishing
ISBN: 1350068160
Category : Design
Languages : en
Pages : 193

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Book Description
Design is everywhere. It shapes not only our present but also our future. An essential introductory guide, Design: The Key Concepts covers fundamental design concepts: thinking, service, context, interaction, experience, and systems. Each concept is situated within a broad context, enabling the reader to understand design's contemporary practice and its relationship to issues such as new technology, social and economic development, globalization, and sustainability. Concepts are also explained by use of concise, illustrated case studies of contemporary objects, spaces, systems, and methods such as Uber, the iPhone, Kickstarter and IKEA. Chapter summaries and supporting discussion questions make this an engaging and accessible introduction for students and those new to the field. An annotated bibliography provides direction for further reading.

The End

The End PDF Author: Fernanda Torres
Publisher: Restless Books
ISBN: 1632061228
Category : Fiction
Languages : en
Pages : 222

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Book Description
The End centers on five friends in Rio de Janeiro who, nearing the end of their lives, are left with memories—of parties, marriages, divorces, fixations, inhibitions, bad decisions—and the physical indignities of aging. Alvaro lives alone and spends his time going from doctor to doctor and bemoaning the evils of his ex-wife. Silvio is a junkie who can’t give up the excesses of sex and drugs even in his old age. Ribeiro is an athletic beach bum enjoying a prolonged sex life thanks to Viagra. Neto is the square member of the group, a faithful husband until his last days. And Ciro is the Don Juan envied by all—but the first to die, struck down by cancer. For all of them, successful careers, personal revelations, and Zen serenity are out of the question, blocked by a seemingly insurmountable wall of frustrations. Orbiting around them are a priest questioning his vocation and a cast of complicated women, neglected and embattled by these self-involved men. Edgy and wise, this tragicomic debut delves into taboo subjects—death, infidelity, impotence, the difficulties of marriage—with unsentimental honesty, and brings Rio and these characters to life in full color.

Helvetica and the New York City Subway System

Helvetica and the New York City Subway System PDF Author: Paul Shaw
Publisher: National Geographic Books
ISBN: 026201548X
Category : Design
Languages : en
Pages : 0

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Book Description
How New York City subways signage evolved from a “visual mess” to a uniform system with Helvetica triumphant. For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. We can see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos. The process didn't go smoothly or quickly. At one point New York Times architecture writer Paul Goldberger declared that the signs were so confusing one almost wished that they weren't there at all. Legend has it that Helvetica came in and vanquished the competition. Paul Shaw shows that it didn't happen that way—that, in fact, for various reasons (expense, the limitations of the transit authority sign shop), the typeface overhaul of the 1960s began not with Helvetica but with its forebear, Standard (AKA Akzidenz Grotesk). It wasn't until the 1980s and 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images—photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.

Extra Bold

Extra Bold PDF Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1648960227
Category : Design
Languages : en
Pages : 223

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Book Description
Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

Type Matters

Type Matters PDF Author: Christopher Scott Wyatt
Publisher: Parlor Press LLC
ISBN: 1602359784
Category : Design
Languages : en
Pages : 413

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Book Description
Pending

Paradise Rot

Paradise Rot PDF Author: Jenny Hval
Publisher: Verso Books
ISBN: 1804294527
Category : Fiction
Languages : en
Pages : 161

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Book Description
"As intriguing and impressive a novelist as she is a musician, Hval is a master of quiet horror and wonder.” —Chris Kraus, author of I Love Dick A lyrical debut novel from a musician and artist renowned for her sharp sexual and political imagery Jo is in a strange new country for university and having a more peculiar time than most. In a house with no walls, shared with a woman who has no boundaries, she finds her strange home coming to life in unimaginable ways. Jo’s sensitivity and all her senses become increasingly heightened and fraught, as the lines between bodies and plants, dreaming and wakefulness, blur and mesh. This debut novel from critically acclaimed artist and musician Jenny Hval presents a heady and hyper-sensual portrayal of sexual awakening and queer desire.

As If By Chance

As If By Chance PDF Author: Kevin Reed Donley
Publisher: Fulton Books, Inc.
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 208

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Book Description
The age of print was begun by Johannes Gutenberg in 1440 in Mainz, Germany. His invention of the mechanized and mass production of print replaced the previous handwriting of the scribes and was a transformative achievement. It was both the product of and a catalyst for far-reaching intellectual, social, and political changes that began during the Renaissance and continued for centuries right up to the present. The age of electronic media was begun by Steve Jobs in 1985 in Cupertino, California. His integration of the elements of desktop publishing--personal computer, page-layout software, page-description language, and laser printer--replaced the previous photomechanical processes of printing and was a transformative achievement. It was both the product of and a catalyst for the intellectual, social, and political changes during the digital revolution that will extend for generations into the future. This book discusses these two bookends in the age of print. It follows the transitions and stages of innovation in printing between the fifteenth and twenty-first centuries and shows how the inventors responsible for this progress are bound together in a chain of revolutionary technical change called disruptive continuity. While the works of Gutenberg and Jobs are separated by more than five centuries, there are striking parallels and differences between these two innovations. They both sparked the quantitative expansion of literacy and the spread of knowledge around the world. However, the emergence of electronic publishing--especially in its present-day social media forms--has brought a vast increase in the consumption of information while also heralding a qualitative transformation that places the tools of wireless and mobile multimedia publishing into the hands of billions of people on earth. Much in the same way that there was a historical lag between Gutenberg's invention and the full impact of printing on the world, so too in our own time, the long-term societal consequences of electronic publishing have yet to be realized.

Helvetica

Helvetica PDF Author: Lars Müller
Publisher: Springer Science & Business Media
ISBN: 9783037780466
Category : Political Science
Languages : en
Pages : 262

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Book Description
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.