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Author: Vincent P. Barabba
Publisher: Harvard Business Press
ISBN: 9780875842417
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
Author: Vincent P. Barabba
Publisher: Harvard Business Press
ISBN: 9780875842417
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
Author: Frank DeCenso
Publisher: Destiny Image Incorporated
ISBN: 9780768438031
Category : God (Christianity)
Languages : en
Pages : 0
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Book Description
Nine gifted and God-loving authors share their personal experiences on topics ranging from supernatural and out-of-body experiences in the third heaven to prophecy and discernment. You will quickly realize through reading these thrilling stories that hearing God happens in many different ways, and you can learn how you can tune in to Him yourself. Incredible things happen when you listen for God's voice--and when you ignore His promptings. Powerful and compelling stories challenge you into a deeper understanding about how to truly communicate with God.
Author:
Publisher:
ISBN:
Category : Health insurance
Languages : en
Pages : 782
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Book Description
Author: Group Health Institute
Publisher:
ISBN:
Category : Health insurance
Languages : en
Pages : 772
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Book Description
Author: Gerald N. Lund
Publisher: Deseret Book
ISBN: 9781590388938
Category : Mormon Church
Languages : en
Pages : 392
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Mark Virkler
Publisher: Destiny Image Publishers
ISBN: 0768491215
Category : Religion
Languages : en
Pages : 162
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Book Description
Based on the highly popular and successful book, How to Hear God’s Voice, this exciting new book emphasizes the 4 Keys to Hearing God’s Voice. “When I learned to hear God’s voice after 11 years as a believer without it, every part of me was radically transformed. Thousands have told me they have had this same metamorphosis, and I believe that this will become your testimony also,” writes co-author, Mark Virkler. The keys that are examined, discussed in detail, and can be immediately applied to your life are: How to recognize God’s voice as spontaneous thoughts. Learning how to become still before the Lord. Looking for vision as you pray. Realizing the importance of two-way journaling. Filled with insights from years of hearing from God, 4 Keys to Hearing God’s Voice also includes visual aids that enhance the teaching and learning experience. Very reader-friendly, you will find that the concepts and principles are easily adapted to your personal circumstances and lifestyle. Designed to bring even more depth to your relationship with God, this book is part of an integrated package that includes a DVD and seminar guide for either individual or group study. Either as a stand-alone book or as part of a package, you are sure to gain valuable encouragement and motivation to seek intimate communication with God, your heavenly Father.
Author: Edward F. McQuarrie
Publisher: Routledge
ISBN: 1317473477
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
Author: Henry T. Blackaby
Publisher: B&H Publishing Group
ISBN: 0805454691
Category : Religion
Languages : en
Pages : 294
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Book Description
Based on classic Experiencing God principles, Hearing God's Voice is for those who are ready to listen. Beloved author Henry Blackaby and his son Richard help those who are listening to discern the voice of God, to identify ways He speaks, and to respond to His revelations of His will. God speaks to individuals in ways that are personal and unique to each person. God will never say anything that contravenes what He has said in the Bible, and usually He confirms what He has said. After you learn to listen to God, hearing from God will be as natural as communicating with a close friend.
Author: John F. Sherry
Publisher: SAGE Publications
ISBN: 1452247145
Category : Business & Economics
Languages : en
Pages : 501
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Book Description
Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.
