HEA AIDS Advertising

HEA AIDS Advertising PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 29

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Book Description

HEA AIDS Advertising

HEA AIDS Advertising PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 29

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Book Description


Condom Advertising and AIDS

Condom Advertising and AIDS PDF Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 104

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Hearing Health Care for Adults

Hearing Health Care for Adults PDF Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309439264
Category : Medical
Languages : en
Pages : 325

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Book Description
The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.

Condom Advertising and AIDS

Condom Advertising and AIDS PDF Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 104

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The Prevention Marketing Initiative

The Prevention Marketing Initiative PDF Author:
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 208

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Best Laid Plans

Best Laid Plans PDF Author: Terence E. McDonnell
Publisher: University of Chicago Press
ISBN: 022638229X
Category : Social Science
Languages : en
Pages : 268

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Book Description
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.

Condom Advertising and AIDS

Condom Advertising and AIDS PDF Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 0

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Public Health Branding

Public Health Branding PDF Author: W Douglas Evans
Publisher: Oxford University Press, USA
ISBN: 0199237131
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.

From AIDS to Population Health

From AIDS to Population Health PDF Author: James D. Kelly
Publisher: Indiana University Press
ISBN: 0253062772
Category : Social Science
Languages : en
Pages : 564

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Book Description
From AIDS to Population Health explores the thirty-year history of a unique collaboration between the medical schools of Indiana University and Moi University in Kenya, as it progressed from combating the HIV/AIDS epidemic in East Africa to the building of a national plan to provide universal healthcare to all. The Academic Model Providing Access to Healthcare (AMPATH) program focuses on the medical education of healthcare professionals who are building communities that can take care of themselves. The overwhelming success of the AMPATH program and its continuing vibrant legacy today are showcased through dozens of striking photographs, telling interviews, and revealing anecdotes and encounters. It focuses on four of the most innovative projects among the fifty that AMPATH oversees: a microfinance officer who organizes villagers, an oncology nurse who runs outreach clinics, a farm extension agent working in partnership with a multinational agriculture corporation to improve farm output, and a special healthcare clinic exclusively for adolescents. Over its thirty-year history, AMPATH has served more than a million clients and trained 2,600 medical professionals and community health workers, always guided by its motto "Leading with Care." From AIDS to Population Health presents their compelling stories and explores the program's continuing legacy for the first time.

Dietary Supplements

Dietary Supplements PDF Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32

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Book Description