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Author: Luana Carcano
Publisher: EGEA spa
ISBN: 8823871999
Category : Antiques & Collectibles
Languages : en
Pages : 372
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Book Description
An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360Ą perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng
Author: Luana Carcano
Publisher: EGEA spa
ISBN: 8823871999
Category : Antiques & Collectibles
Languages : en
Pages : 372
Get Book Here
Book Description
An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360Ą perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng
Author: Millon & associés
Publisher:
ISBN:
Category :
Languages : fr
Pages : 80
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Book Description
Author: Philippe Mihailovich
Publisher: Librinova
ISBN:
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundation that covers the key theoretical models used in Parisian Luxury and Fashion business schools. It reveals the strategic thinking of true haute luxury artists and maisons and how they differ to brands. This kind of thinking will not be found in American texts on branding and provides unique strategic insights for luxury branding professionals, entrepreneurs and students worldwide. HAUTE LUXURY BRANDING examines how the origins of early luxury and early branding still exert their influence on perceptions today. It spells out large differences in strategic management of creative luxury brands from a French perspective in comparison to the more commercial approach that the British and Americans adopted from the industrial revolution onwards. Most importantly is the presentation of the HAUTE LUXE Luxury Pyramid and its strategic relevance. Complex models have been simplified to ensure that the reader will be able to understand and apply them even if they have no business education at all. More importantly, the thinking can be applied equally to add perceptual value to online platforms, mass market and branded B2B alike
Author: Nick Foulkes
Publisher:
ISBN: 9782759401765
Category : Art objects
Languages : en
Pages : 0
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Book Description
Author: Hôtel George V.
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Susan Weber Soros
Publisher: Yale University Press
ISBN: 0300104618
Category : Art
Languages : en
Pages : 436
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Book Description
During the nineteenth century in Rome, three generations of the Castellani family created what they called “Italian archaeological jewelry,” which was inspired by the precious Etruscan, Roman, Greek, and Byzantine antiquities being excavated at the time. The Castellani jewelry consisted of finely wrought gold that was often combined with delicate and colorful mosaics, carved gemstones, or enamel. This magnificent book is the first to display and discuss the jewelry and the family behind it. International scholars discuss the life and work of the Castellani, revealing the wide-ranging aspects of the family’s artistic and cultural activities. They describe the making and marketing of the jewelry, the survey collection of all periods of Italian jewelry on display in the Castellani’s palatial store, and the Castellani’s activities in the trade of antiquities, as they sponsored excavations, and restored, dealt, and exhibited antiques. They also recount the family’s involvement in the cultural and political life of their city and country.
Author: Franco Cologni
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 276
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Book Description
In the small Swiss town of La Cote-aux-Fees in 1874 the Piaget family began making watchworks that quickly became the preferred movements of the most prestigious watchmakers in Europe. After the end of World War II, the Piaget company built a state-of-the-art factory and captured new markets, gaining more women clients by developing ultra-thin watches. Piaget became synonymous with luxury timepieces, and in the 1960s it leaped to international fame as the company opened a showroom in Geneva and presented products embellished with precious stones. The 1970s saw the debut of ultra-thin electronic mechanisms, and in the following decade clients commissioned Piaget to create the most precious watches in the world. In 1988 Piaget joined forces with Cartier and launched the great Piaget collections for the next millennium. This lavishly illustrated volume details the unique characteristics of Piaget movements, both wind-up and automatic; the crafting of quality watches by hand and by computerized machinery, in a melding of tradition and modernity; the creation of Piaget's trademark supple watchbands woven of gold wire; the quartz revolution; and the most recent and unique commissioned creations from the house of Piaget.
Author: Drouot
Publisher:
ISBN:
Category :
Languages : fr
Pages : 72
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Book Description
Author:
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 132
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Book Description
Author:
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 47
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Book Description
